You may have noticed #QuietQuitting all over social media, or heard about a TikTok video by Zaid Khan, an engineer in his twenties, who discusses the trend of those who feel that life is more than the hustle of working long hours and going the extra mile. Instead, he expresses the view that it’s okay to show up and simply fulfill the requirements in your job description and then leave, as we aren’t defined by our work.
This philosophy isn’t just being adopted by twenty-year-olds and TikTokers, however. Over 50% of American workers could be called quiet quitters, according to Gallup, and though many are under 35, as many as 18% of workers of all ages are disengaged.
The quiet quitting trend started in 2021, after the pandemic and at the beginning of the great resignation. At the same time, quiet firing and hiring have risen.
What Are Quiet Quitting, Firing, and Hiring?
Quiet quitting is also sometimes called soft quitting. Though someone isn’t quitting, they begin putting in the minimum effort to be considered doing their job. They only attend mandatory meetings, don’t work late or on the weekends, and don’t reply to phone calls or emails in their off time. In other words, they aren’t putting in extra effort to be a team player and are unwilling to make personal sacrifices for their job.
Quiet firing is what happens on the other end, and maybe a response to quiet quitting at times. A manager or company may create an environment or conditions that are unreasonable or overly taxing to try to get someone to quit, instead of just firing them outright. This can save them money or legal hassle, and be a more passive-aggressive tactic so that the employer still has leeway to deny their part.
Quiet hiring, on the other hand, is when a company tacks on responsibilities that go beyond employees’ job descriptions. They could be given new types of projects, a new position, or be required to perform certain tasks that require them to learn a new set of skills. This saves the company, time, money, and resources that would otherwise be needed to hire someone to fulfill these responsibilities.
Why Are These Trending?
But why have these trends arisen? Like the TikTokers who advocate for quiet quitting, many are striving for a work-life balance, while others are dissatisfied with their job and work environment.
any of these quiet quitters have similar motivations to those who have been actually quitting since 2021: low compensation, little growth or opportunities, and feeling undervalued or unappreciated.
These employees usually don’t set out to underachieve. Instead, they feel they are being expected to go beyond their job description and work outside their normal hours to an unhealthy extent, which detracts from their rest time and personal life. In return, these employees don’t feel supported, respected, or rewarded for their efforts. It’s no wonder they feel the need to create firm boundaries.
Quiet hiring has arisen as organizational needs change. As a healthy company grows, new tasks or projects will naturally arise, and it can feel natural (and more efficient) to assign these to current employees instead of creating new jobs. This can be a smart business practice, but keep in mind the worker needs to see some kind of fruit of their labor: an increase in pay, a new title, more paid time off, or some other reward to feel that their extra work is being valued. Additionally, they need support to learn new skills or to have the resources required to fulfill their new responsibilities with confidence and not get burnt out.
Quiet hiring can help an employee grow and learn, but be careful that their job isn’t straying too much from what they signed up for or feel comfortable and skilled to do.
How They Intersect
If organizations aren’t careful and they overly burden their employees with quiet hiring, it could lead to ‘quiet quitting.’ And quiet quitting, as previously alluded to, can lead to quiet firing if leaders begin to feel their employees are underperforming.
How HR Can Help
HR can help to regulate job creep to prevent employees from getting burnt out.
Jim Cichanski, Founder & CHRO of Flex HR, a top HR outsourcing firm, shares some of the signs that HR can look for that signal an employee might be quiet quitting: taking time off, coming in late and or leaving early, underperforming, not going the extra mile like they used to do, cutting conversations short or avoiding conversation.
Phil Davis, Senior Vice President of Flex HR shares that senior leaders can help to prevent quiet quitting by holding monthly luncheons with a cross-section of employees to stay connected with employee needs.
Instead of quiet firing, Phil Davis advises that leaders “develop and institute a “discipline without punishment” program and stay positive and respectful in communications to employees. Frequent, frank, and constructive communications with employees with issues are always appropriate.”
Jim Cichanski similarly suggests a gentle “check-in with the disengaged employee by asking them what is going on. Try to get to the employee’s main concern and see if you can put them on a route back to working and being engaged: Perhaps a change in schedule or not working with a specific employee.”
Contact us now to discuss your HR needs.
Thank you for visiting our blog.

Jim Weber – Managing Partner, ITB Partners
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is very important to me, so please leave a comment.


As a small business owner, you have to wear many hats. You are the CEO, the CFO, and the HR director all in one. It can be overwhelming if you don’t know how to manage your finances effectively.
The first maxim inscribed in the forecourt of the Temple of Apollo at Delphi is “Know Thyself”. Organizations of all sizes must develop detailed strategic plans that describe their mission, goals, and objectives and define key strengths and weaknesses. A foundational marketing research study will develop a greater understanding of the marketplace dynamics and consumers to identify your unique selling proposition and better target your organization’s goals and objectives to the needs and characteristics of the marketplace.
Customer retention is critical to the success of any business. Current customers are easier to engage, cheaper to retain, more likely to spend more dollars with you, and can recommend your products and services to others. But, to retain customers, you first have to know and understand them. Marketing Research is critical to understanding how your current customers perceive and engage with your products and services. Customer experience and customer satisfaction studies conducted on a regular basis measure change in customer perceptions due to marketing programs and tactics deployed by your company and competitive activity. Regular Awareness, Attitude, and Usage research can help you further understand the needs and wants of your customers and the characteristics of their lifestyle, media consumption, and demographics that you can leverage to better meet those needs and wants.
Like a shark that must swim forward to stay alive, a business organization must grow to survive. Marketing Research is necessary to learn about the differentiating characteristics of your non-customers and your prospects. Deploy research among prospective customers to measure attitudes and usage of your competitor brands as differentiated from your customers. Additionally, a Market Segmentation study can be used to group prospects into homogenous segments that can be differentially targeted with specific marketing.
In his famous treatise, “Art of War”, Sun Tzu says, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” Having insights about your competitors can identify gaps in their product and service delivery to exploit in your tactical marketing. The starting point is to gain a relative measure of brand awareness for your company and that of your competitors. Interviews with your competitors’ customers can identify competitive brand positionings relative to your own and their strengths and weaknesses. Ultimately, your analysis should “map” or compare your brands’ strengths and position versus those of your competitors.
George Bernard Shaw is quoted, “The single biggest problem in communication is the illusion that it has taken place.” In a world overrun with messaging, how do you get your messages to stand out? Marketing Research is the vehicle to provide feedback about how successful your marketing campaigns are in building awareness and supporting your brand positioning. Attitudinal information will also help guide the development and structure of your advertising and promotional messaging to effectively break through the clutter, clearly communicate, and support the positioning and unique selling proposition of your products and services.

Consumers are at the forefront of the eco-friendly revolution. Multiple studies have revealed what many business owners already know — 
Employers cringe this time of year because it can be confusing to comprehend the unfamiliar concepts of benefit offerings and then identify which benefits are a suitable match for their employees.
On September 26, I posted an article titled don’t become a hostage! I spoke of two examples of managers being held hostage by troublesome employees. I stated that one of the managers had an Epiphany that led to terminating the employee in question. A new manager resolved the other situation last week.