Carl Fusco is a Marketing Research and Consulting Executive skilled at directing the application of research techniques and insights to solve problems and support data-based business decisions. Over his 35-year career, Carl has built a reputation for quality, integrity, and creativity by establishing trust, credibility, and acceptance with clients and associates. He has built a proven track record of success in organizational management and leadership, research design and implementation, and analytic rigor and impact.
Carl has excellent leadership skills and experience in building and managing teams. He has managed cross-functional engagements, mentored young researchers, and driven change in senior roles leading corporate research departments (BellSouth Cellular, GTE Wireless, Turner Broadcasting). He also managed a $2.5M research company (Infosurv) through a transition from a one-dimensional data collection firm to a full-service consultancy.
Carl’s experience ranges across multiple industries including Consumer Packaged Goods and Services, Business to Business Services, Industrial Manufacturing, Healthcare, Pharmaceuticals, Telecommunications, Media & Advertising, Legal, and Not-For-Profit.
Carl has specialized experience and expertise in new product research at all stages of product or service development, including ideation, brainstorming, concept development, early concept testing, prototype testing, usability testing, pricing sensitivity testing, name, and logo assessment, feature and benefit testing, demand estimation, and post-launch analysis.
Carl lives in Brookhaven, GA with his wife Suzanne.
Core Competencies:
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- Research Planning and Design
- Questionaire structure and development
- Project management and execution
- Sampling theory and practice
- Data analysis and reporting
- Moderating Focus Groups and IDIs
- Leadership and organizational management
- Methodology Design
- Descriptive & Inferential Statistics
- Report Writing
- Transforming data to actions & recommendations
- Competitive Intelligence
Professional Experience:
Corporate
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- UCB Pharmaceutical, Associate Director, Market Research
- Turner Broadcasting System, Inc., Vice President, New Products Research
- GTE Wireless, Group Manager, Marketing Research
- Bellsouth Cellular, Manager Market Research
Agency
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- Ascension Growth & Innovation Strategies, Consulting Principal – Strategic Insights
- Infosurv, Inc., Managing Director – Vice President
- Brandscapes Worldwide Consulting, Insight Consulting Partner
- CMI Research, Vice President/Group Head
- M/A/R/C Research, Account Manager
Education
Master of Marketing Research (MMR), UNIVERSITY OF GEORGIA, Athens, GA, Major: Marketing Research
Master of Business Administration, STATE UNIVERSITY NEW YORK ALBANY, Albany, NY, Major: Marketing
Bachelor of Arts, STATE UNIVERSITY COLLEGE NY, ONEONTA, Oneonta, NY, Major: Statistics Minor: Business Economics
Contact Information:
carl_fusco@yahoo.com
770-364-7160