Category: Affiliate Marketing

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Supercharging The Grocery Store Card

 

Grocery stores are very competitive; and, in most areas, consumers have options on the stores where they shop.  In response, Grocery stores have evolved a number of competitive initiatives such as “store cards” for discounts on purchases, frequent advertising on special prices, and tie-ins with other outlets, such as points for special deals on gasoline purchases.

Being highly competitive, the grocery industry represents a great opportunity for innovations such as Cashback Shopping.  The concept is straight forward.  Using Kroger as an example, the store through its normal advertising channels promotes “Kroger Cash Back Shopping” for on-line purchases. (Note:  The actual name of the program will be determined by Kroger.)  Shoppers shop on-line; earn cashback on every purchase, and the cash is loaded onto the shopper’s Kroger card.  In turn, Kroger decides how to leverage the cashback to its greatest benefit.  Examples might be:

  1. A direct reduction on the cost of groceries at check-out based on accumulated cashback on the card
  2. Special shopping deals for cashback shoppers, e.g. BOGO’s on select items
  3. Tie-ins with other partners, such as gasoline purchases

A Grocery that adopts the Retail Benefits cashback shopping app will supercharge its store card with the following advantages:

  • Grow revenue – Retain a portion of member cashback to fund the program and be accretive to profit
  • Fund grocery card – Register cashback on your store card to apply directly to the shopper’s grocery bill
  • Drive engagement – Apply cashback to member benefits such as special offers, tie-in deals with other vendors, merchandise, etc.
  • Messaging – Communicate via the app on special offers, etc. Note:  The Cash Back app provides direct messaging to participants.
Phillip Davis

To learn more about the cashback shopping app. and the business opportunity it represents, contact Philip A. Davis at pdavishr@comcast.net or 678-977-5578.

 

 

 

 

 

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Jim Weber – Managing Partner, ITB Partners

Jim Weber – Managing Partner,  ITB Partners

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New Source of Contributions For Charities and Churches You Support

Most of us support charitable and religious organizations.  These are the organizations that support the needy among us and/or give us spiritual inspiration and guidance.  They all do great things.  And to do their work, they all need money to support their missions. Unfortunately, until now, our only course of action to provide support has been personal giving and/or to solicit giving from others.

What if there were a solution that could raise large sums of money for the charities and religious organizations you support, not just on a single fund-raising drive, but year-round?  And, what if that solution was literally “free” to donors and coincidentally made you a lot of money?

Most charitable and religious organizations communicate to their potential donors through email, social media, radio, and TV.  These are the perfect channels through which to promote “Cash Back Giving” using the capabilities provided by Retail Benefits.  The following is an example of a charitable giving campaign run by the “Lone Survivor’s Organization”

http://lonesurvivorfoundation.org/lsf-rewards/?bblinkid=33762656&bbemailid=2589018&bbejrid=190468451

What charities and religious organizations can benefit from Retail Benefits?

Organizations that regularly communicate to 10,000 or more individual consumers/people who potentially shop on-line are the best candidates.  Most national charities and many of the larger churches will likely fit the profile.

What do I need to do?

The key is to refer Retail Benefits to senior officials in the organization and arrange a conversation/referral.  Before making contact, call me so we can strategize the best approach.

What can I tell my contact about Retail Benefits?

An organization that incorporates cashback fundraising (The Red Cross Shopping App) will realize the following advantages:

    • Year-Round Fund Raising – Cashback donations via on-line shopping are automatic and on-going
    • No out-of-pocket expense for donors – Cashback is from money that has always been spent shopping. No new donor expenditures required
    • This is a new source of tax-deductible donations – Donor receives annual contributions statement for tax filing
    • Cashback may be designated to multiple purposes or charitable entities – Such as the building fund and the general fund and/or the American Heart Assoc. and the American Cancer Society
    •  Messaging – Communicate directly to donors via the app on time-sensitive and other important information

In our next article, we will be talking about the special advantages for Retailers.  Yes, national retailers themselves are great prospects for Retail Benefits!

I the meantime, if you need more information or if you think you might have a referral, contact me so we can explore the possibilities together.

Philip Davis

Phillip Davis

Philip Davis

Referral Partner

Retail Benefits, Inc.

pdavishr@Comcast.net

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How to Provide Financial Support Without “Writing a Check”

Are you affiliated with educational and professional associations?  This includes colleges and their related fraternities and sororities, as well as our state and national professional organizations. These organizations promote our success, past, and future.  We continue our affiliated out of gratitude and, in some cases, for the continuing professional and personal opportunities they provide.

Our better natures compel us to “give back” to those who help us achieve the success we enjoy today. Typically, we can give our own time and money.  However, occasionally we are called on to “solicit” support from other people.  Many of us heed the call, but few of us actually like asking for donations.

What if there were a solution that could raise SIGNIFICANT DONATIONS, not just on a single fund-raising drive, but year-round?  And, what if that solution was “free” to the association and the donor?  This solution exists and can be realized through engaging Retail Benefits, Inc. as part of your fundraising strategy.

Associations that regularly communicate to 10,000 or more people are great candidates for Retail Benefits.  This includes most colleges, universities, and their affiliated fraternities and sororities.  When Retail Benefits cashback shopping is engaged as an element of fundraising, the following advantages will be realized:

    • Year-Round Fund Raising – Cashback giving is automatic and on-going. Once the donor signs up and downloads the shopping app, everything happens automatically.
    • No out-of-pocket expense for donors – Cashback donations are from the money that has always been spent shopping. Therefore, no new donor expenditures are required
    • Reduce/Eliminate the cost of membership – Association can apply cashback to reduce or eliminate dues making it easier for members to join and/or stay affiliated
    • Drive engagement – A portion of cashback can be directed to the donor as “donor bucks” to purchase special offers and merchandise (such as hats, shirts, pins, etc.)
    • Designated donations to multiple purposes – Donations can be subdivided to support annual dues, the building fund, and/or special causes
    • Messaging – Communicate directly to participants via the app on association business
Phillip Davis

To learn more about cashback shopping and its potential for your association, contact Philip A. Davis at pdavishr@comcast.net or

678-977-5578.

 

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Provide Financial Support Without “Writing a Check”

Phillip Davis

Are you affiliated with educational and professional associations?  This includes colleges and their related fraternities and sororities, as well as our state and national professional organizations. These organizations promote our success, past, and future.  We continue our affiliated out of gratitude and, in some cases, for the continuing professional and personal opportunities they provide.

 

Our better natures compel us to “give back” to those who help us achieve the success we enjoy today. Typically, we can give our own time and our money.  However, occasionally we are called on to “solicit” support from other people.  Many of us heed the call, but few of us actually like asking for donations.

What if there were a solution that could raise SIGNIFICANT DONATIONS, not just on a single fund-raising drive, but year-round?  And, what if that solution was “free” to the association and the donor?  This solution exists and can be realized through engaging Retail Benefits, Inc. as part of your fundraising strategy.

Associations that regularly communicate to 10,000 or more people are great candidates for Retail Benefits.  This includes most colleges, universities, and their affiliated fraternities and sororities.  When Retail Benefits cashback shopping is engaged as an element of fundraising, the following advantages will be realized:

  • Year-Round Fund Raising – Cashback giving is automatic and on-going. Once the donor signs up and downloads the shopping app, everything happens automatically.
  • No out-of-pocket expense for donors – Cashback donations are from the money that has always been spent shopping. Therefore, no new donor expenditures are required
  • Reduce/Eliminate the cost of membership – Association can apply cashback to reduce or eliminate dues making it easier for members to join and/or stay affiliated
  • Drive engagement – A portion of cashback can be directed to the donor as “donor bucks” to purchase special offers and merchandise (such as hats, shirts, pins, etc.)
  • Designated donations to multiple purposes – Donations can be subdivided to support annual dues, the building fund, and/or special causes
  • Messaging – Communicate directly to participants via the app on association business

To learn more about cashback shopping and its potential for your association, contact Philip A. Davis at pdavishr@comcast.net or 678-977-5578.

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A Powerful New Source of Revenue For On-Line Retailers

ecommerce

Is it possible for Target to make money from purchases made on-line at Walmart?  The astounding answer is YES!

Four Thousand plus (4,000+) on-line retailers offer cashback to shoppers to entice purchases through their websites, including Target and Walmart.  If your online store is a cashback provider, there is now a way to make money on purchases made at all the other online retailers offering cashback.  Your store makes money on every purchase from all other participating retailers AND in the process creates an incentive for future purchases at your store.

How It Works?

In our Target example, this giant retailer could offer its on-line shoppers the “Target Cash Back Shopping App” with the headline, “Earn cashback from all your online purchases at Target and all other participating retailers, and leverage it for great buys at Target.”  Using this approach, the cashback from purchases made at Target and all other retailers is held for future on-line purchases at Target.

Key Advantages?

A retailer that adopts the “cashback shopping app” will realize the following advantages:

  • Grow revenue – Retain a portion of shopper cashback to enhance profitability
  • Earn money – Every time your customers shop on-line with other retailers
  • Gather competitive information
    • Know what and when shoppers are buying at other retailers, and
    • How much they are spending by item and in total
  • Craft offerings – Based on shopper and competitive insights
  • Message – Communicate directly to shoppers via the app on special offers, etc.

 

Next Steps?

Every Retailer has unique branding and messaging.  My firm works with your marketing and IT professionals to customize our app to the look and feel of your online presence.  The app itself is built for an easy download on to your shopper’s mobile and desktop devices.  The Retailer provides advertising to entice shoppers to join the program.  Money is earned when on-line purchases are made through the app.

Phillip Davis

To learn more about the cash back shopping app. and the business opportunity it represents, contact Philip A. Davis at pdavishr@comcast.net or 678-977-5578.