Groupthink is Dangerous

This past Friday, I delivered a presentation at the January 2022 meeting of ITB Partners. The theme of the topic was about building one’s independent consulting practice by leveraging your time. One of the participants was curious about how many members were following this strategy. He was interested in learning how the broader membership viewed this issue. Are we in a bubble? Are we victims of Groupthink?  Not only did I think that was an excellent question, but I also promised to survey our wider membership to determine if their activities align with my recommendations.  This exchange reminded me of similar situations I had encountered during my corporate career.

Wikipedia;  “Groupthink – is a psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Cohesiveness, or the desire for cohesiveness, in a group may produce a tendency among its members to agree at all costs.[1] This causes the group to minimize conflict and reach a consensus decision without critical evaluation.[2][3]”

Psychologist Irving Janis calls Groupthink “a deterioration of mental efficiency. The first time I heard about the concept of Groupthink, I was an undergraduate. I wrote a short paper on the subject. At that time, I did not fully understand Groupthink as a concept. I had not witnessed it personally. It took practical experience and responsibility as a team member/leader to complete my education on this phenomenon.

Back in the day, if we thought we were limiting the full range of consideration for a question, we would ask, “are we just talking to ourselves? Are we in a bubble?”  We knew that something wasn’t working the way we expected, so we must be missing critical information. In other words, we need to get input from the market and our customers.

The most striking form of Groupthink I experienced was at the beginning of my tenure with Long John Silver‘s. During my corporate orientation, I attended a presentation from a marketing research firm. Their contract was to perform a strategic analysis of the brand. It was an incredible experience. Whereas the consensus opinion of leadership had been that our primary competition was Red Lobster, the research showed that the brand was part of a different industry segment. The consumer identified the brand as a quick-service restaurant concept, but they did not think we acted like one. The service wasn’t fast, the food was too expensive, and there were no Drive Throughs, among other issues. This revelation was a shock to leadership. The recognition that they had invested their resources trying to compete in a segment they could not win was daunting. Fortunately, those findings led to a very successful repositioning of the brand.

Effects of Groupthink

    • Group dynamics overrides effective decision-making
    • Inhibits learning
    • It may be a subliminal way to protect one’s reputation or institutional dogma.

How to recognize Groupthink

    • The leader has a most persuasive personality, domineering even.
    • Dissent is discouraged
    • The workgroup demonstrates a high degree of cohesion,
    • Peer pressure to conform,
    • Complacency, need to get along,
    • Belief in a group’s infallibility
    • Own the moral high ground
    • Tribalism

These actions lead to a lack of counterpoints and optimal decision-making. Fundamentally, it is a symptom of poorly managed human group dynamics and leadership.

How to prevent Groupthink

    • Recognize Groupthink as a pathology to be avoided
    • Develop a process to counter-act:  explore options, evaluate alternatives, encourage ideas without judgment or negative consequences,
    • Test assumptions,
    • Place a high value on objectivity.
    • Assign a devil’s advocate – seek out the counterfactual

When we formed ITB Partners, one of our goals was to develop a learning organization that was inquisitive, collaborative, and supportive of our members. In other words, a high-performance team. Google conducted research to determine how to create high-performance teams. Their findings were surprising.   We were dead wrong. Who is on a team matters less than how the team members interact, structure their work, and view their contributions.”    Groupthink is an inhibitor to high-performance teams. To avoid Groupthink and other risks that would conflict with our goal, we instituted an annual strategic review that included a survey of the members. The Annual Review helps us stay on course to achieve a healthy culture. It has been a helpful exercise that has prevented us from taking detours unsupported by the majority of the members.

Groupthink is something to be avoided by all goal-oriented teams. Regrettably, it is a phenomenon that is all too common in the broader culture. Click To TweetWe have seen it exercised in Academia, Major Corporations, the Media, and even in government, leading to well-document disasters. No institution is immune to its intrusion. If you want to foster growth and learning, recognize the risk of Groupthink and build systems to ensure that it never takes hold in your team.

For more information on Groupthink, check out these articles.

https://www.mindtools.com/pages/article/newLDR_82.

htmhttps://ethicsunwrapped.utexas.edu/glossary/groupthink

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

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The Role of HR in Identifying AI Opportunities and Risks in the Workplace

As technological innovations are applied in the workplace, they bring changes and challenges. One area of technology that will have greater future applications in the workplace is Artificial Intelligence (AI). As AI technology is integrated into government and business organizations, HR needs to be aware of its potential impact.

AI could potentially shift HR’s role. In the past, HR reactively tries to figure out what to do with workplace changes, leading to burnout and frustration.

Instead, HR needs to take a more proactive posture, strategically engaging with workplace applications of AI. HR needs to anticipate problems by engaging in discussions about integrating AI technology in the workplace, and solve them before they arise.

The Role of HR in Identifying AI Opportunities and Risks in the Workplace Click To Tweet

HR needs to understand the possibilities and challenges of AI for the future workplace and help mitigate the unfavorable effects of AI on worker safety, health, and well-being.

AI Opportunities for the Workplace and HR

 There are many potential applications for HR in the workplace, including hiring and orienting new employees, screening applicants, collaboration, planning, training, problem-solving, modeling, forecasting, and much more.

For example, AI could be used to recruit, onboard, pre-screen, and assess candidates and reduce unconscious biases during recruitment.

It could also be used to increase productivity and efficiency, one of the main concerns of businesses. AI could do this by managing repetitive tasks through chatbots. Soon, as much as 47% of organizations may use chatbots, and 40% will adopt virtual assistants to better support their customers.

AI can also help with employee learning and training. Some organizations, such as Honeywell, also use AI, AR [Augmented Reality], and VR [Virtual Reality] to record transferable skills and teach them to the next generation of employees.

Increasingly, businesses want to use robots to perform functions previously done by employees. Gartner Research shows that 77% of retailers use AI technology, the top users being warehouses and health care organizations.

Remote conversational technology could be applied to planning and could be especially helpful in data processing, allowing employees to debrief on a project and identify assets and problems. What they learn could then be transferred to new employees who might face those types of scenarios in the future.

There are other endless applications for AI technology, such as working from home and building virtual simulations.

HR can help organizations learn to use these technologies to train employees and transfer skills. They can help organizations outsource to AI for recruiting. They can also help find ways organizations can use the technology for customer service.

AI Workplace Application Limitations and Potential Risks

As exciting as it is to think about the potential benefits of using AI in the workplace, we need to also note its potential risks.

As with any kind of change, organizations will inevitably face employee fear and resistance. There may be additional issues with integrating AI technology, such as morale erosion as employees feel replaced or cut off from other human beings.

There are also dangers of breaches in confidentiality. For example, many AI technologies have facial recognition software. Companies will have facial and possibly health data on their employees when they use this technology, and companies will need to protect against hackers.

HR also needs to help set some guardrails so that companies don’t violate employee rights in their implementation of AI technology. One of the lines that we need to draw is to encourage companies to stop pushing efficiency over effectiveness and to start supporting the need of employees to have personal lives.

If HR doesn't help companies sort out these issues before they arise, companies could be faced with legal and moral issues. Click To TweetHR can’t control the growth and application of AI technology, but they can help companies understand potential hazards as well as benefits, and help with implementation.

The Next Steps for HR

To stay ahead of technology’s impact in the workplace, here at Flex HR we are considering taking the following next steps:

    1. Learning more about CIAP HR Applications [HR DSSs, HRIS]
    2. Researching IEA [Intelligent Employee Assistant] applications and employee responses
    3. Exploring collaborations with CIAP vendors like Kore.ai
    4. Planning focus groups with long-term clients

 Our consultants use what we learn to help companies use AI technology effectively and safely. We help businesses implement this technology for performance management systems, for career planning, as well as to help them grow an employee and keep them on board, increasing value for the person and for the company.

Contact us now to get the solutions to maximize your HR needs today!

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

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On Customer Loyalty and Retention

Mark Fonseca of Pragmetrix Group, leads a discussion on his company’s methodology for the assessment of Customer Loyalty to help their clients develop more effective Customer Retention Programs.  To see this presentation click here.

Mark Fonseca has over 20 years of experience in consultative sales, sales management, and client relations. As a top producer at Lanier Business Products, he sold document management solutions to a range of businesses and was prolific at establishing long-term relationships.
Mark consults one on one with the most successful CEOs and Executives in Atlanta and has interviewed thousands of Executives and Business Professionals. He has experience in Sales, Sales Management, and Sales Training Best Practices. Currently, Mark is the owner of his own private men’s custom clothing and executive image consulting business. He has developed strong business relationships with heads of state, CEOs, top-level executives, and successful entrepreneurs, through one-to-one consulting and exceptional customer service.

As a Partner in Pragmetrix, Mark is responsible for Client Relations, Business Development, and conducting interviews within the Pragmetrix Customer Loyalty Assessment process.

Why Pragmetrix Group? – Insights from our Customer Assessment Process

 We offer you:

    • Overall Customer Net Promoter Score
    • NPS Promoter, Passive, and Detractor Segmented Dashboards
    • Unedited Customer Insights Assessment Transcripts
    • S.W.O.T Analysis Based on the Voice of Your Customer
    • Growth Opportunities Based on the Voice of Your Customer

What Our Customers Are Saying

“With the words of your customers as their foundation, they extract the issues that your business needs to focus on, so that your customers become promoters, and by extension, you sell more. They were responsive, creative, and the work product is superb. The best money you will ever spend at your company, period!”

Stephen Newell
CEO
Mission Mobility

 

Mark Fonseca, PARTNER
Pragmetrix Group
mark@pragmetrix.com
(404) 983 – 4121

Leverage Your Time and Grow Your Business

Over the holidays, I was able to catch up with my friend and colleague, Stan. He often calls me when he is on a road trip. This time, he was traveling through Kentucky to work with a client in northeastern Ohio. As with most of our conversations, this was wide-ranging, including personal and business-related topics. We talked a little about Covid-19, politics, scotch, and cigars, and of course, Football. When we talk Football, it’s NCAA Football in general and the SEC.

Eventually, the conversation turned to our respective businesses, which occupied the remainder of our time. Stan’s business is booming! He is unique among Independent Consultants as he doesn’t suffer the feast or famine cycle. He has a strong network that feeds him new business regularly. That is the good news. The bad news is that he would like to retire. The revenue has been exceptional, however. So good that it has crowded out any recent consideration of retirement. But now, the workload is starting to take its toll. Also, he has other interests he wants to pursue. So, we chatted about him getting serious about making a transition toward retirement.

I asked him if he’d ever thought about taking on a protégé or two. It wasn’t the first time I raised that issue with Stan. He’s never been too keen on the idea, however. He believes that his network refers business to him because they know his capabilities and the quality of work he delivers. I agree with him in that assessment as far as it goes. But I seriously doubt that anyone expects Stan to do all the work himself. I told him that I believe he is laboring under the mistaken belief that his referring agents expect him to do all the required work himself. I am not buying it! Although the client expects results, they are not so concerned about how he achieves those results, assuming there is minimal disruption to their daily routine. Click To Tweet I would wager that if Stan asked his network, they would agree with my assessment.

Leverage Your Consulting Projects

    • Employ Subcontractors
    • Train Subcontractors to become protégées
    • Offload lower value-added work assignments
    • Provide quality control and oversight
    • Expand the business while working the same hours or less

The apparent solution to Stan’s dilemma is to find subcontractors to perform the work under his direction. Employing subcontractors would give him more free time. Early on, Stan may be required to train these folks to complete the job to his expectations. However, once trained, Stan can work with the subcontractor to plan the scope of work, then let them execute the plan. Of course, Stan would provide oversight and direction.   He would be the account manager, providing supervision and quality control.

Another way to approach winding down would be to divide the workload between high and lower value-added activities. Stan could assign the lower value-added activities to a subcontractor or protégée while taking on the more significant value-added workload. Again, he would free up his time while developing a resource to aid him in his transition.

Most independent consultants would be delighted to have Stan‘s problem. Instead, many fight the feast or famine cycle, trying to smooth out the peaks and valleys while growing their business. Often, these folks are not marketing themselves at the most basic level. However, they can still benefit by developing protégés or subcontractors to help them leverage their time during the cycle’s peaks. Better yet, they should consider marketing their services to someone like Stan, who needs help. They should consider growing their business by seeking work as a subcontractor.

Summary and Conclusion

The fundamental question Stan must resolve is, does he want to retire and close his business entirely, or does he want something that continues to generate income throughout his retirement? Then he must determine how to transition from one state to the next. Stan has an enviable position. He can afford to close his business and live comfortably. On the other hand, if Stan could maintain the business with minimal effort, there would be an additional source of cash flow to enhance his balance sheet. Furthermore, he would have an asset to sell or leave to his heirs. Stan has some exciting prospects to consider.

For more reading on growing your independent consulting business, check out these links.

https://www.mbopartners.com/blog/how-grow-small-business/how-to-grow-your-independent-business/

https://www.mbopartners.com/blog/how-grow-small-business/how-to-grow-your-independent-consulting-practice/

https://www.mbopartners.com/blog/how-grow-small-business/how-to-stay-competitive-as-an-independent-contractor/

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.