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Scared – A New Post on Strategic Planning from Stephen H. Dawson, DSL

“Fear is nothing more than an acronym: False-Evidence-Appearing-Real.” Unknown

A friend of mine passed a week ago. He worked himself to death, literally. He worked 80 to 90 hour weeks intermittently for the past 15 years. He was quite good at what he did, but he overdid it to the point of costing him his life. His passing helped me remember to not work so hard but to work smarter each day so I can work less overall.

I shared last week about the concept of spending time to gain the required perspective to go about the necessary work you have at hand. I thought more over the past few days about the fear I saw in 2020 held by many folks both near and far and how it often played out into anger by acting as a defense mechanism. I put down fear decades ago by learning from the wisdom held by one of my first mentors. “Fear is nothing more than an acronym: False-Evidence-Appearing-Real.” Fear occurs during a state of confusion about facts. Fear is not scared, nor is it anxiety. Anxiety can cause confusion, but scared alone is not anxiety. Scared is known by the paralysis it causes in someone who is scared. Anxiety is a slow wear on the whole person. Meaning, scared is a present tense term.

Anxiety

I saw an episode in a situation comedy television show years ago that grips me to this day. Frankly, it scared me stiff. It scared me because I saw how accomplishing all of the work conceivable to be wise does not assure success. My friend who died recently was one of my mentors. He helped guide me through my graduate and postgraduate years. He was a wise man. A coach is not a mentor. Suffice it to say, one has to succeed in receiving mentoring first to succeed in receiving coaching. I prefer mentoring over coaching, for many reasons. We can cover the differences between coaching and mentoring in a future column.

I received comments regarding the column last week that matched the next healthy step in the strategic planning work. The step we are at now is knowing the defined strategy that needs to be planned. There is an intentional circular effort in strategy where an idea is formed and research occurs to support developing the idea. The strategy is then refined, perhaps redefined, then planned, then perhaps refined and redefined again, to its final planning, and then executed by way of strategy process realization. This circular effort is not unique to strategy. There is a research condition known as analysis paralysis. Essentially, too much analysis is occurring to the point the research is stalled by figurative paralysis. There is much work occurring to accomplish the strategy effort, perhaps with good intentions. However, the collective work effort is not advancing by realizing clear and healthy organizational growth. Things are stuck. This research condition is not unique to strategy. The best action to resolve analysis paralysis is to stop the research work. Take inventory of where the work stands, determine the clear facts held, and assess if the work is worth continuing at the time with the people assigned to the work.

We realized earlier we were going to an unknown destination, deciding we did not like that address. We took some time and breathed, gaining the necessary focus to begin the planning work. You wonder if the idea outlining your proposed strategy has merit. What exactly is the strategy we are to plan out for others to follow? You now do not know the defined strategy that needs to be planned. You cannot proceed to the intentional circular effort in strategy. We have come to the realization you are now scared, as you are unsure of your idea forming your strategy. Hence, fear pushes this person to be scared. How do I know you are scared? I know because you do not have the research to support planning your strategy. If you did, then you would not be reading this column.

I view there are three options available to resolve this matter.

QUITTING

The act of quitting can be called regrouping. I call this equivalence a falsehood. Quitting is quitting, and regrouping is regrouping. If one does not want to develop a strategy, then say it. The decision to quit is not about some type of size or power. It is about being unwilling to look at the problem and resolve it productively. Move on, do something else. If shame or embarrassment go with quitting, then that is part of the package. Jimmy Dugan in A League of Their Own said it well. “It’s supposed to be hard…The hard is what makes it great.”

DENYING

The thought of not having a strategy to fulfill a goal is an excellent means to have followers walk away from their leader. These followers do not know what work they should be accomplishing, how they will benefit from whatever work they do, guess what they should do next, believe their leader has a plan, and wonder why their leader cannot communicate the unknown plan being executed. They deny the reality their leader is not leading by believing they are executing a plan they have not been given to follow. This condition is where the credibility loss for the leader occurs and ends their time in leadership.

Denying

FACING

If bravery is doing what is necessary when afraid, then strategy work is an act of bravery. I have not known a successful leader either first-hand or by distance who has not been afraid at some point in their leadership work. Afraid is not fear. Afraid is a healthy response to danger. A crucial success factor for the strategist I defined as successful was their not letting fear be a part of their work. False-Evidence-Appearing-Real. Those leaders worked to gain facts by eliminating opinions not supported by facts. If a tree is known by its fruit, then a tree is a good example of work productivity. Be the proverbial tree you were meant to be by putting down roots and taking the time to do the work needed to grow your harvest.

It is probable a person or organization new to strategic planning needs help with their work. I encourage you not to be either fearful or afraid of this need. I recommend you gain the help of a qualified strategist. Review their credentials, interview the credentials they provide to confirm their work, and select a strategist to help you.

What to buy, what to sell, what to change, are the easy parts of a strategy. They are easy because the accomplished research used to define your strategy reveals what to buy, sell, and change. The hard part of the strategy is knowing you know, for certain, what strategy first to form and then to execute. I say it is hard because of False-Evidence-Appearing-Real getting in the way of going about the strategy work. Looking back, you will be amazed at how simple your strategy is once it is defined. It is a matter of setting aside fear with each action you take.

I intentionally did not state the obvious point that many people are involved in any strategy formation shy of a person who lives alone. I set aside those living in solitude for the final point I bring to you for consideration this week. It is probable your analysis paralysis means you have someone, perhaps several people, working on your strategy effort who do not hold the required qualifications to do the collective work you need to accomplish. Does this scare you? It should. It means you are not willing to stay paralyzed. Scared is known by the paralysis it causes in someone who is scared. Meaning, scared is a present tense term. We will talk next week about making people changes to your strategy work. Forget the realities of male versus female, older versus young, and skin color. Look at people from the perspective of the skills they hold to help accomplish their part of your strategy effort. Try to work through the thoughts of what it will take for you as their leader to separate the unproductive people assigned to your strategy work from the work you need to accomplish. There is no need to be fearful.

So, I ask you: where do you want to go? I hope your answer is to develop the plans necessary to accomplish the strategy you know you need to achieve to arrive at your desired destination. If this is the case, then let’s get to work. If not, then I wish you the best of everything.

I hope we will see each other here next week. Email me if you need to talk before then.

Dr. Stephen H. Dawson, DSL

Executive Strategy Consultant

Dr. Stephen H Dawson

Stephen Dawson is an executive consultant of technology and business strategy, serving significant international organizations by providing leadership consulting, strategic planning, and executive communications. He has more than thirty years of service and consulting experience in delivering successful international business development and program management outcomes in the US and SE Asia. His weekly column, “Where Do You Want To Go?,” appears on Thursdays.

Dr. Dawson has served in the technology, banking, and hospitality industries. He is a noted strategic planning visionary. His pursuit of music has been matched with his efforts to lead by service to followers. He holds the clear understanding a leader without followers is a person taking a long walk alone.

Stephen has lived his life in the eastern United States, visiting most of the United States and several countries. He is a graduate of the Regent University School of Business & Leadership. Contact him at service@shdawson.com.

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

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Breathing

“We’ve got to try. Do you know what happens if we don’t try?” “What?” “Nothing.” Braveheart

Dr. Stephen H Dawson

I only have time now to watch movies on Saturday nights. Not every week, but when I can. I turn off the world by throwing my phone out the window, getting away from my laptop, and remember when life was simple enough to enjoy two uninterrupted hours of rest. I breathe easier when movie time arrives, as it is a pivotal stopping point in my week. I like movies that have a historical significance. They help me understand more of the historical topic, though I remember theatrics could skew the facts. The act of muddying facts with opinions is an activity found in theology, philosophy, and even unstructured discussion. Sometimes, we realize we are only opinionating. Other times, we are able to stay grounded in facts. The rest of the time, it seems like we do not care enough to do either.

I shared last week the perspective I hold of 2020 from the strategic planning position. Everyone, for the first time in world history, had to throw the majority of their plans out the proverbial window, as I do my phone on Saturday nights. We were all trying to come up with a new plan to face the events of 2020. We wondered last year if trying to have a plan was worth it anymore. I faced that question myself. I learned this past week several readers of last week’s column also faced this question. Some of them shared with me a few of their recent experiences. We all stand in 2021 with the same multi-pronged question: do we need to plan, or can we even plan anymore? I am sure the reasoned response to this matter is a resounding yes.

UNASSURED SUCCESS

Yes, there are plenty of smart folks who fail at their strategic planning, who then try to abandon planning. The Wall Street Journal reported Vale settled for $7 billion this past week for their part in a collapsed dam. The same periodical also reported McKinsey settled for $573 million this past week for their part in the opioid epidemic. Singapore reported this past week they will need twice as much fresh water in 30 years than they have now. These stories represent significant failures by professionals in their practice areas. I hope they work things out for the best. Their failures do not limit my life. I hope they will not limit yours, either.

OPINIONS VERSUS FACTS

I read a recent opinion on when to change a strategy during a crisis. The opinion operates by first achieving four measurements, then responding to each measurement accordingly. I practice strategy. I sell what I practice. I spend several hours each week reading. I read weekly many facts, statistics, reports, and opinions. Sometimes, these items are even assembled into a form of foresight. I read an article this past week in the Harvard Business Review about why it is challenging to have workers operate using quality data now that computing has been around for decades. I also face this challenge in my work to serve my customers. The reason for the workers not using quality data difficulty is the lack of belief held by both the workers and their leaders to change their culture to only have and use quality data. It is a failure of leadership.

I read an article this past week in the MIT Sloan Management Review about growing a human-centered business. The term data does not show itself prominently in that article. Can we ever establish a productive organization without first having quality data? Can we ever have a productive organization without it also using quality data? It is doubtful. Again, more evidence of the need for facts in hand versus operating only by an opinion.

I do not remember reading the professional report on what to do when we all have to stay home for weeks. Neither do I remember hearing an opinion from those older than me about what to do when a global health crisis occurs. I provide guidance to folks. It is my advice based on the best research and recommendations I can deliver to them. I would commit a critical error if I stated facts and opinions could be separate in the practice of any field of work. What I can tell you with certainty is planning is easy when the necessary facts are in hand. What is difficult is assuring any fact is not in actuality an opinion.

A lifetime can be spent to accomplish what seems to be only a bit of fact-finding. Think back to the time when it was unclear if the world was flat or round. Think back to life before antibiotics. The rush to get something productive accomplished is neither bad nor good. It is a reasonable tendency to want to demonstrate productivity. “We’ve got to try. Do you know what happens if we don’t try?” “What?” “Nothing.” I agree life does not always let us wait for research to occur before action must occur. Thankfully, planning to get facts often helps us stay out of a mess by working continuously to know we hold facts. Note, I did not say work endlessly and never rest.

WHAT NOW?

I hope I have sold you by now on the need to plan the strategy you want to accomplish. I realize you may be feeling overwhelmed now. I offer the best advice I can to those in this condition. The advice is to follow a two-step process.

Step one, breathe. Step two, repeat step one. No smug intended here. Realizing the unquestionable need to undertake strategic planning can lead to the thought of quitting the work before beginning the work. My first trip to Chicago happened in early grade school. I first saw a train rail yard there. The operation’s size taught me a bit about the thinking, planning, and work required to build a railway that would help build a nation. Today, most trains are operated by electric engines. A steam locomotive needs oxygen to operate. It needs to breathe. The industrial revolution is filled with images of steam locomotives. Sometimes the train tracks are elevated. I cannot imagine how much fill dirt and gravel hold up an elevated railway system.

I am reminded of rail stressing when I look at older railway systems. It was not until hydraulics were invented before the rails could be treated to handle a railway system’s stress. I can only imagine the number of train wrecks on railway systems that were not treated with rail stressing. Take some time, breathe, think about living without a plan to accomplish your strategy, and see if you want to advance beyond a steam locomotive to execute your strategy.

STRESSING BREATHING

Doing the work to accomplish strategic planning involves research. The plan you write helps to inform others what they must do as a group, a team, a department, a company, a family, or even a country to achieve the strategy. A human-centered plan may include technologies. The research work could be boring at times, but it is not boring for those who need a viable plan to carry out their proposed strategy.

The endurance metaphors abound at this point in your decision to not quit on your strategic planning work. Pressing onward. Get up a head of steam. Get on track. Then, the big one: fight the good fight. Again, as I shared last week, I am not sure what fight is being fought in our contemporary society, but it is appropriate to include it in this list of go-get-’em slogans. I hope to focus you now on breathing leading to trying.

Gloria Gaynor asserted, “I will survive.” It seems as though she did, based on how many times I have heard her say those words over the years. A good way to get out of desperation is to form a plan, work the plan, and rejoice you are no longer desperate. I shared last week if you, at your lot in life, can understand strategic planning as a series of plans involving simple communications, then you have the necessary understanding to undertake your strategic planning efforts. I stand by these words. I urge you to spend time this week alone, breathing, and focus your thoughts on trying to begin to accomplish your research work to support you in carrying out your strategy by working on your plan. Yes, we should be breathing all of the time. Yes, I am saying to de-stress instead of distress. Yes, we are talking about your strategy as a metaphoric train to carry out your strategy. I am hopeful I can help you train yourself to breathe relaxingly, to consider the work you need to accomplish deeply, for you to undertake your work diligently, and for you accomplish your work with excellence.

So, I ask you: where do you want to go? I hope your answer is to develop the plans necessary to accomplish the strategy you know you need to achieve to arrive at your desired destination. If this is the case, then let’s get to work. If not, then I wish you the best of everything.

I hope we will see each other here next week. Email me if you need to talk before then.

 

Dr. Stephen H. Dawson, DSL

Executive Strategy Consultant

Dr. Stephen H Dawson

Stephen Dawson is an executive consultant of technology and business strategy, serving significant international organizations by providing leadership consulting, strategic planning, and executive communications. He has more than thirty years of service and consulting experience in delivering successful international business development and program management outcomes in the US and SE Asia. His weekly column, “Where Do You Want To Go?,” appears on Thursdays.

Dr. Dawson has served in the technology, banking, and hospitality industries. He is a noted strategic planning visionary. His pursuit of music has been matched with his efforts to lead by service to followers. He holds the clear understanding a leader without followers is a person taking a long walk alone.

Stephen has lived his life in the eastern United States, visiting most of the United States and several countries. He is a graduate of the Regent University School of Business & Leadership. Contact him at service@shdawson.com.

Stephen Dawson, DSL

Vice President Strategic Planning or Business Development
by Dr. Stephen H. Dawson, DSL
February 4, 2021

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

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Destination Unknown

 

The Sky Above

“He who angers you controls you.” Unknown

Stephen Dawson, DSL

I am a planner, a work-the-plan, a get-it-done kind of guy. I’m not particularly eager to live without a purpose helping to guide me to a predetermined destination. I modify the plan when it is suitable. However, I adjust the plan with justification for the change. I work on the concept of mapping out where I want to go in comparison to where I am from a figurative standpoint. It works for me and for the customers I have served over my years of caring for them.

2020 had me in the company of what seemed like the majority of the human population. I had more people coming to me for my advice on what they should do amid global health, economic, and political upheavals than I have experienced in years. It became clear to me the pattern resident in these inquires was an espoused anger hiding their genuine fear of the unknown. These people had an unquestionable problem. The answer to this problem was clear: help them with the strategic planning of their circumstances.

I considered at length the anger I witnessed. The Latin adage si vis pacem, para bellum is translated as “if you want peace, prepare for war”. I also heard the angry people tell me they were fighting this and that. They were fighting against COVID-19, fighting for a political agenda, fighting to stay in business, fighting to either have or prevent this or that. It was not clear to me who they were fighting, how they were fighting, and often why they were fighting. I found the deeper I went to understanding their fighting, the more I could see their fears. They were trying to get back to peace by fighting in some type of hostility. I understood this condition, as I struggled with it myself for years.

There are many clear reasons before us today as to why anger has advanced to fighting. A 2020 report from the Corruption Perceptions Index published annually by Berlin-based Transparency International ranked global regions where corruption occurs. A summary review of these regions also found strong economic growth where there is little corruption. The Wall Street Journal reported this week McKinsey is in settlement talks with states over how they advised Purdue Pharma to boost their OxyContin sales. I will spare us both the heartache of addressing the drama trauma of the 2020 US election events. Suffice it to say, there is quite a bit of undeniable defiant aggressiveness by those we are to be trusting for leading us to cause their followers to be upset with their performance, upset to the point of angry, and angry to the point of undertaking some type of fight with them.

WHAT IS THE POINT?

I both read and hear from those around me, and abroad, they feel burned. Burned, in terms of being misled by their leadership. Misled, to the point of metaphorically having their hand burned by being told to trust touching the pot that is quite hot. Misled, in terms of not having income anymore from employment that is no more. Misled, from not being sure what political topic we are working on now as there are so many topics, and a good leader would have the decency to tell their constituents what topic to work on for the moment. Being burned, as it were, is no justifiable reason not to have a plan to carry out the strategy you need to accomplish for your life and for your followers, for you to realize success. I get mad when I burn my hand. I release adrenaline to deal with the pain. It is a form of controlled anger. It is an act of survival, as I am not sure how badly I hurt myself from the burn. I have not cut my hand off as of yet to respond to any burning, any pain, or perhaps the shame of having burned my hand. It took me years to learn being burned, as it were, by an unhealthy relationship is not a justifiable reason to not continue to relate to people. The example I present here is both literal and figurative. They both hurt, and they both changed my behavior. The point is to use the pain of your being burned, perhaps by yourself from not having a plan to accomplish your strategy, to change your behavior now for the betterment of you.

WHAT TO DO?

The most direct form of counsel I can provide anyone undertaking strategic planning is to calm down, eliminate anger, and move to a reasoned position. “He who angers you controls you.” I make this statement because those who have no plan to determine and accomplish their strategy have come to me in a state of calamity. I have no reason to believe this combination will change based on what I know of human behavior. I cannot overstate the value of a calm approach to accomplishing strategic planning. I have seen people achieve this counsel somewhere between a matter of seconds and a matter of years. Sure, some parts of strategic planning can be accomplished from an upset, angered, and even unreasonable position. However, I am talking about getting out of the mess you find yourself in sooner than later. It is not my place to judge how anyone arrived at their lot in life. It is my place to help them move to a better place should they want my help. Better, what is better? We all follow someone, one way or the other. Defining betterment is a question only a follower can answer. Only the follower can answer it because they decide with each step they take to continue following their leader once they have determined their leader is leading them to a place more preferable than where they stand now.

WHERE TO START?

I lived near the ocean for many years. I would spend time daily looking at the beauty of the clouds. The ocean always seemed to have more clouds than land areas. The sky above us, the unknown. I have flown in planes and jumped out of them by parachute. Looking at the sky helps me have a more refined view of the circumstances I face, to help me put things into a more healthy perspective. The sky over the ocean is so much different from the sky over land, such as Tennessee’s mountains. A recent morning had frost in the backyard, reminding me both warm and cold days have colors to alter my perspective of the moment. A significant difference is the amount of heat coming off the continent to the ocean’s vast openness. Get the heat off of you by putting aside anger, deciding to stop traveling to an unknown destination, and begin the work of determining where you want to go. Sure, read the thermodynamics laws as the starting point for your strategic planning if this will help you. However, please do not decide you need to master them before undertaking your strategic planning efforts. The key here is to take action now with your first step. Putting aside anger to meet the fears you face of not having a well-prepared strategic plan now to live this thing called life is a huge step. Take a moment and give yourself the credit you deserve for taking this step.

My journey with music had me performing as an instrumentalist for several decades. I learned so many crucial lessons about enabling followers, those attending my concerts, to appreciate my work by understanding the material I performed with greater depth. They understood it more when I spoke for a minute or two about the song I was to play, either before or after playing each song. It was not me bragging about my greatness or diminishing the listeners who did not know all of the finer points of a tune I would play for them. It was bringing new insight to them about what they were hearing. It matched a story to the song, perhaps a current event, along with what I knew of the audience in that moment, which helped form my spoken words to them. It was augmenting their ability to listen to what they were there by their choice to hear.

It saddens me when someone comes to me and tells me they need strategic planning, want strategic planning, are unsure what they will do without strategic planning, but are afraid they will not do strategic planning well. A music producer I worked with would go and sit with his daughter at her house, who had given up her career as a stockbroker to be a stay-at-home mother. The producer’s grandchildren invariably had other children around. He would attempt to make a point to the toddlers about something he had on his mind. He concluded that if he can get his point across to toddlers, then he has succeeded in his messaging efforts. He used his powerful messaging ability to help me understand how to record better some of what I called pretty good music. If you, at your lot in life, can understand strategic planning as a series of plans involving simple communications, then you have the necessary understanding to undertake your strategic planning efforts. Note, I did not say you have the understanding of a child. What I am saying is you have the innocence of a child. This innocence is a critical success factor in accomplishing effective strategic planning.

The planning of your strategy most likely involves more people than just yourself. It is reasonable to hold a bit of fear that you will harm them by planning poorly. I encourage you not to become angry at them as you find a way to tell them you did not yet prepare the strategy you need to accomplish. Such anger will only harm the relationship you have with them. How many press conferences have you watched in the past few months where either the speaker or an interviewer was angry? How many excuses have you read in the recent business news where low earnings are not the business leadership’s fault? How many times have you seen children trying to learn virtually their school work from home and decide schooling is not worth the pain? There are more than enough examples around us today to understand the gains from having strategic planning more than justifies the pain of getting your first planned strategy written down and executed. Think about you living out 2021 without accomplishing strategic planning. How do you think you will enter 2022 with two concurrent years of little to no strategic planning accomplishments?

So, I ask you: where do you want to go? I hope your answer is to develop the plans necessary to accomplish the strategy you know you need to achieve to arrive at your desired destination. If this is the case, then let’s get to work. If not, then I wish you the best of everything.

I hope we will see each other here next week. Email me if you need to talk before then.

 

Dr. Stephen H. Dawson, DSL

Executive Strategy Consultant

Dr. Stephen H Dawson

Stephen Dawson is an executive consultant of technology and business strategy, serving significant international organizations by providing leadership consulting, strategic planning, and executive communications. He has more than thirty years of service and consulting experience in delivering successful international business development and program management outcomes in the US and SE Asia. His weekly column, “Where Do You Want To Go?,” appears on Thursdays.

Dr. Dawson has served in the technology, banking, and hospitality industries. He is a noted strategic planning visionary. His pursuit of music has been matched with his efforts to lead by service to followers. He holds the clear understanding a leader without followers is a person taking a long walk alone.

Stephen has lived his life in the eastern United States, visiting most of the United States and several countries. He is a graduate of the Regent University School of Business & Leadership. Contact him at service@shdawson.com.

Stephen Dawson, DSL

Vice President Strategic Planning or Business Development
by Dr. Stephen H. Dawson, DSL
February 4, 2021

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

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Key Items I’m Watching This Year Market Commentary – January 17, 2021

Now that we are a few weeks into the new year, I wanted to look forward a bit and briefly discuss some of the things I’m questioning and watching this year. I like to go through this process each year to force a review of my thinking and the strategies that come from those thoughts that I pass along to you.

Will stock concentration continue?
Five stocks represent a quarter of the S&P 500, which is the largest weighting for five stocks since the early 1970s. It’s hard seeing this continue, but it’s harder to come up with a reason why it won’t.

Will value come back?
Over the last 5 years, the Russell 1000 Value Index has grown by 9% a year. Not bad, except when you compare it to its growth counterpart, which has grown at 21% a year. Maybe we should be talking less about value being dead and more about growth being impossible to keep up with.

One of the reasons for the discrepancy in returns has to do with the difference in sector weights. Value has 29% fewer technology stocks and 26% more financials, industrials, and energy. The spread between value and growth on fundamental factors is as wide as it has been since 1999, and on some metrics, it’s even wider. But is it different this time? You cannot rule it out.

Will the stocks that benefited the most from Covid continue to outperform?
The world looks different today than it did a year ago. People are working from home, and they are wearing masks in the street. Some parts of our lives and some parts of the economy are changed forever. The question is, has the market already discounted all the change and then some?

Zoom, Peloton, Docusign, Teladoc, Shopify, and Wayfair gained an additional $300 billion in market cap this year. For comparison, that’s twice as much as the combined value of Delta, Las Vegas Sands, Marriott, Royal Caribbean, and Simon Property.

Again, the Covid beneficiaries added twice as much in market cap this year as the combined value of the badly hurt names by the virus. Did the market get this right? Does the gap narrow this year, or does it continue to widen?

Irrational Behavior
Investors went a little crazy this year. And I don’t mean in the way that Zoom gained $100 billion in market cap. That might be justified. But what investors did after Apple and Tesla announced that they were splitting their stocks was absolutely insane.

Apple announced a stock split on July 30th. On July 31st, the stock gained 10.5%. That was its second-best performing day of the last decade. $172 billion in additional market cap was added one day because investors were getting four shares for every 1 they had previously, with the price of their shares getting cut by 75%. In theory, this shouldn’t impact the value of a company. In reality, it really it did!

Will investors continue to ignore things like common sense? Investor behavior is impossible to predict, but I’m really looking forward to seeing whether or not 2021 is a continuation of what feels like irrational behavior because often such behavior ends badly.

Where does the Dollar Go? 
Maybe all that money printing is finally catching up with us. For the first time in a long time, the mighty dollar is starting to show signs of weakness. This has implications for the global economy and implications for U.S. investors.

A weaker dollar is good for gold and good for non-hedged foreign stocks. Gold quietly made an all-time high earlier in the year, and international stocks are showing signs of life, after doing a whole lot of nothing over the last decade.
International developed stocks (EFA), think Japan, United Kingdom, have only outperformed U.S. stocks once in the last 8 years. This is another one of those things that shouldn’t continue forever, but it’s hard to make the case why it wouldn’t.

Will we see more institutional adoption of Bitcoin/Cryptocurrencies?
Speaking of dollars, it has been a wild year for Bitcoin. Until recently, Grayscale’s Bitcoin was the only way for U.S. investors to access bitcoin in a listed fund. But recently, competition is showing up, providing investors more options.

Until now, Bitcoin/cryptocurrencies have been mostly a fringe asset and has not had a place in the portfolio of 99% of investors. What happens if institutional investors start to get involved?

Will the yield curve continue to steepen?
The yield curve, historically one of the most predictive economic indicators, went negative in 2019. That got a ton of attention at the time. Once again, it preceded a recession, albeit one that had nothing to do with the underlying economy. Be that as it may, right now it is at a 3-year high and I see few people talking about it.

A steeper yield curve, again, in theory, is good for economic growth and rising inflation expectations. With the Fed committed to keeping short-term rates low for the next few years, this may continue to widen, and maybe longer-term bonds start to outpace inflation.

And What About SPACs?
What Is a Special Purpose Acquisition Company (SPAC)? It is a company with no commercial operations that are formed strictly to raise capital through an initial public offering (IPO) for the purpose of acquiring an existing company.

Also known as “blank check companies,” SPACs have been around for decades. In recent years, they’ve become more popular, attracting big-name underwriters and investors and raising a record amount of IPO money in 2019. In 2020 SPACs raised $64 billion. And they’re just getting started.

According to Goldman Sachs, $61 billion in SPAC IPO proceeds are currently searching for acquisition targets. I cannot wait to see this. There are going to be some spectacularly bad deals come through.

It’s always hard to see things changing. And then along comes a year like 2020. Nobody had any of this on their list at the end of 2019. 2021 is sure to deliver some surprises, and unlike the last dreadful year, hopefully, those surprises will be for the better.

Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly. The economic forecasts set forth in this material may not develop as predicted and no strategy assures success or protects against loss. Investing involves risk including loss of principal.

 

Integrated Financial Group

Kevin Garrett – Integrated Financial Group

My firm specializes in working with people that experience what we call “Sudden Income.” Typically the income came from one of these events:

1) Accessing and Managing Retirement Assets

2) A Performance Contract (Typically a Sports or Entertainment Contract)

3) Divorce Settlement

4) Inheritance or Insurance Payout

5) Sale of a Business or Stock Options

6) A Personal Injury Settlement

I believe the unique nature of these events requires specialized professional experience, empathy, and communication to deal with both the financial changes and the life changes that inevitably come with them.

My clients value my ability to simplify complex strategies into an actionable plan. They also appreciate that I am open, non-judging, and easy to talk to about their dreams and fears. Each client defines financial success differently and my goal is to guide them from where they are now to where they want to be. As my client’s advisor, my goal is to provide them with a lifetime income stream, improving returns, protecting their funds, and managing taxes.

Firm Specialties:

    • Retirement Planning For Business Owners & Executives
    • Woman’s Unique Financial Planning Needs
    • Professional Athletes
    • Investment/Asset Allocation Advice
    • Estate Planning
    • Risk Management
    • Strategic Planning

Kevin was listed in The Wall Street Journal as “One of the Financial Advisors In The Southeast That You Need To Know”

Kevin was listed in Forbes Magazine’s Annual Financial Edition as a Five Star Financial Advisor

Kevin has been awarded the Five Star Professional Wealth Manager in Atlanta Magazine in 2012, 2014, 2015, 2016, 2017,2018, and 2019.

Award based on 10 objective criteria associated with providing quality services to clients such as credentials, experience, and assets under management among other factors. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers.

KEVIN GARRETT, AWMA, CFS

Integrated Financial Group

200 Ashford Center North, Ste. 400 | Atlanta, GA 30338

Phone | 770.353.6311

Email | kgarrett@intfingroup.com

Website | kevingarrettifg.com

 

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Significant Human Resources Alterations in Store Under Biden Administration

 

 

FlexHR

HR changes employers can expect from the Biden administrative agenda.

Copyright © 2021 Flex HR, LLC. All rights reserved.

2020 was quite an unpredictable year, and employers are still working to restore stability as the nation transitions Presidents. One thing the past year has taught business leaders is the flexibility to adapt to such fluctuating environment. And businesses need to stay compliant because some major HR deviations are due to transpire. President-elect Joe Biden has communicated his initiatives to considerably change employment and labor laws that currently reside in the workplace today. His actions thus far prioritize filling his cabinet and surrounding offices with individuals that have deep roots in labor relations. Therefore, it’s imperative that Human Resources leaders be aware of the predicted upcoming modifications.

Key Human Resources areas possibly impacted by the new administration in 2021 will be: 

COVID Management

There are strong indications that the new administration will move very fast to implement new guidelines and standards. In fact, this first action could come as soon as a few days after the President-elect takes office. Instilling remote work and holding companies accountable for that, strengthening sanitation procedures, social distancing, and employee training is also on the shortlist of items that could be implemented quickly. We may see a band at any social events of more than 25-50 people. And if it is allowed, masks will be required or a fine can be imposed. These guidelines could take effect until the number of death cases drops substantially. To support these efforts the new administration is considering doubling the number of OSHA inspectors.

COVID-19 Direction

OSHA to issue more binding rules outlining workplace exposure prevention, testing, temporary closures, and penalties for employer COVID violations. We will also see a push for more monetary relief for those economically harmed by COVID.

Healthcare

Expanded coverage under the Affordable Care Act (ACA). This will take some time to see major reform. The only thing we see happening quickly is increased attention to health plans covering all care related to COVID. Another popular offering is to add Telemedicine as a requirement in ACA qualified plans.

COVID Paid Leave

Extended paid leave of the Families First Coronavirus Response Act (FFCRA) is currently voluntary for employers to retain through March 31, 2021. We may see swift action to require this Act to be followed as it was through December 31, 2020, and even extending the act several more months past March 31, 2021.

Paid Leave

Beyond anything related to COVID, the President, and Vice President-elect have made strong commitments to put a Company Paid Leave Act into law. Share on X

Previous communications of 12 weeks of paid leave have since dissipated. Most states that have implemented a paid family leave program are paid through a state tax charged to the employee as a payroll deduction. Also, this may be mandated by the size of the company.

Wage-And-Hour

Push for a nationwide minimum wage increase, overtime rule changes, and “wage theft” provisions to the Fair Labor Standards Act (FLSA) will be seen in the first 90-days of the new administration. There may be some occupations that will be allowed to sustain a lower wage such as agricultural and farming positions, for example.

Secretary of Labor

President-elect Biden has nominated Boston Mayor Marty Walsh to be the next Secretary of State. This is the first union member to fill this role in over 50 years, indicating the new laws will focus on employee-centric policy versus employer-supported rules.

Non-Competes

Only a few states today prohibit non-competes in employment agreements. However, President-elect Biden has strong commitments to supporting the California elected Vice President in following her state law of not allowing non-competes for all workers.

No-Poaching Agreements

This is where employers and employees agree not to poach and hire each other’s employees. The new administration has a strong commitment to ban this practice.

Harassment, Bullying, and Discrimination

Broadening on discrimination and harassment (gender, age), and possible required anti-harassment training every year or two. There are some state laws requiring this now so it would not be hard to model off of one of those states.

Immigration

Transference in executive orders affecting immigration and increased work visas. However, this may help support the shortage of high-tech open positions and other jobs for Nurses and even Doctors but resulting in the burden of bringing them to work for US companies at the expense of the employer. We most likely will see fees escalate your VISA applications, H1B’s, and green card administration services. And you guessed it, the cost will shift more to the burden of the employer.

Labor relations

Most likely there will be a drive to enforce the “Right to Organize” Act, supporting major changes for Unions, which they will welcome. Over the past four years, the Labor Relation Board has not been at the forefront in labor activity. Under the Biden administration, expect to see the NLRB very active in employee-centric activities.

About Flex HR

Jim Cichanski – CEO FlexHR

Flex HR is an Administrative Services Organization (ASO) that provides leadership to deliver customized, scalable, and cost-effective HR outsourcing solutions. Flex HR offers a highly collaborative approach to consulting and outsourcing by aligning core human resources competencies needed to achieve the value expected from your company’s most important assets: your people.

 

 

Jim Cichanski | Founder & CHRO | Flex HR

JCichanski@FlexHR.com

404.966.0690

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

 

 

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Have you ever thought about owning a franchise business?

 

Have you ever thought about owning a franchise business?

Are you skeptical?

This webinar will show you the basics of franchising as a path to business ownership.

 

You will learn:

• What are the industry options?

• How do I know if franchise ownership is right for me?

• How can I find the right franchise for me?

• What do I need to watch out for when exploring franchising?

• What are the options for financing?

This webinar is free and there is no obligation to purchase anything.

https://zoom.us/meeting/register/tJcqd–urzstHNP47p173DOvyp0LY3BbblqD

BONUS: The first 30 people to register and attend receive a free copy of “The Franchise MBA”

 

David Roemer

Dave Roemer has more than 30 years of experience as a franchisor and a franchisee. He gets both sides of the relationship as he has been on both sides.

After several years as a restaurant operator and trainer, Dave began working with franchisees as a business consultant for Dunkin’, Arby’s, and TGI Friday’s. He then purchased a Business Coaching franchise and began working with small business owners in the Columbus, OH market. After a couple of years, he decided to go back to the restaurant business and was a Director of Franchise Operations for Long John Silver’s and the Einstein’s/Bruegger’s/Manhattan Bagel brands.

Today, Dave is an independent Franchise Consultant who helps people interested in purchasing a franchise determine which brands are the right fit and then helps them through the due diligence and discovery process. His services are free to the client as his fees are paid for by the various franchise brands with which he works.

 

Posted on

Gather the Troops

Today I’d like to chat about the different types of support staff you need and what makes them so important.

There are essentially three key roles that need to be filled to set your business up for success:

    • The Technician
    • The Manager
    • The Entrepreneur

 

All of these roles need to be played simultaneously by different people with the right talents. It’s all about balance.

The Technician

This person represents the present and all that needs to be done for the physical aspects of the business-building process. They are the “doer”. This is usually the most visible person in the entire operation.

The Manager

This person represents the past and works to fix problems through learning from past mistakes. They are on the practical side of the business and is in charge of putting together the business and overseeing the planning.

The Entrepreneur

This person represents the future and the vision for the business. They are responsible for the creative side of the business and are always considering ways to enhance products/services, business image, branding, and more.

Adrian is offering a complimentary coaching session to focus on what you can do to drive more business in 2021

All three of these characters are essential in the success of any business and to build a solid foundation from the start, you need to work harder to find the right people to put in these roles. Obviously, you need to be one of these key people, but ensure you find the role that fits your skills and talents, not necessarily what you THINK you should be doing.

This may be a hard process for you as you will need to relinquish some control over the business and instill trust in people to allow them to do their jobs.

Most business owners are aware of the daily burden people in the wrong key roles create but aren’t capable of diagnosing it themselves. Share on X

After all, change is HARD. A business coach becomes not only your mentor but your accountability partner during this process.

Michael Gerber, in his book “The E-Myth”, explores this concept deeply. For more information, or to set up a discussion with a coach devoted to helping you grow a profitable business, visit http://www.salesmarketingresults.com/

Helping businesses isn’t one thing we do. . . It’s all we do!

Adrian Sasine

Adrian Sasine is a Business Coach and a Marketing & Sales expert! From Start-up to Sale – Adrian delivers customized, results-based coaching for every business owner! With over 20 years of hands-on experience, Adrian offers a proven ability to increase profits and drive business growth. His clients receive invaluable business knowledge and insight from his own successes, failures, and thirst for business knowledge. What began as a hobby consulting with entrepreneurs, has turned into an undeniable passion to help serious business owners generate more clients, close more sales and increase their overall revenue and profits >> quickly and inexpensively. His expertise is as diverse as his resume, which includes having owned and exited several small businesses and leading the marketing division of a Fortune 500 company.

Adrian Paul Sasine
Tel: 470-839-4769
Email: adrian@salesmarketingresults.com

URL: salesmarketingresults.com

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

 

Posted on

Looking Back to Move Forward

Planning Requires a Learning System

Jim Weber – Managing Partner, ITB Partners

I began 2020 with a great sense of optimism.  However, within weeks of my New Year’s post, the world was in lockdown.  Was I ever surprised!    I did not anticipate the Covid-19 Pandemic.  Honestly, we were all surprised.  Sure, we knew it was a possibility.  The concept had been discussed in the culture, complete with dire warnings mostly ignored.

I had just completed a COO search when the lockdown began.  My placement’s start date was March 16.  I was sure that my client would rescind their offer.  But I was wrong.  The new COO became an integral part of their organization, helping them navigate through the challenges created by the pandemic.

Great companies create a learning culture that guides their planning. Share on X

My first blog post of the year is meant to establish a theme for the New Year.  It is somewhat different this year.   It seems appropriate to put 2021 into greater context, given our experience in 2020.  As we begin 2021, we are into the second flair-up of Covid-19, tracking the normal influenza cycle.  The residual effects of 2020 will be with us for a while, certainly through 2021.   Companies are still looking for a handle on the situation. They have learned much but need more time to adapt and thrive.

My  ‘beginning of the year message’ of 2020 was a typical opener, The setup spoke to the importance of planning and goal setting.  I wrote that companies are more likely to achieve their objectives, whereas individuals abandon their New Year’s Resolutions within a few short months.  I observed that the difference might be due to a lack of systems.  Goal attainment requires a system that incorporates learning.   Creating virtuous habits is the key to success.  That was my thinking at the beginning of 2020.

A chronological review of the topics for my 2020 posts is revealing.  In the first quarter, I was writing about making a productive start to the new year.  Pre-pandemic thinking.  In the second quarter, I was writing about situation awareness.  I wanted to understand the effects of the pandemic and assess the needs of our clients.  By the third quarter, I was writing about developing strategies to reconnect with customers.  The fourth quarter was the setup for 2021.  I wrote about the need for a clear positioning statement, supported by a communications program.

My 2020 Blog Themes by Quarter

    • !st Quarter Planning and Strategy -Typical Start of New Year Message
    • 2nd Quarter – Understanding/Responding to the needs of clients – Communications.
    • 3rd Quarter – Reconnecting Strategy-Communications
    • 4th Quarter – Positioning Strategy-Communications

A catalog of my 2020 articles is listed at the end of this post.

The lockdown made it clear that business models need to adapt to a new paradigm.  Many trends already working their way through the economy accelerated.  Remote working and internet shopping are obvious examples.  Other changes were not expected, especially health protocols surrounding Covid-19 mitigation.  There was a noticeable impact on the supply chain due to bottlenecks at the manufacturing/production node. The service sector was hard hit as ‘high touch’ retail concepts collided with social distancing, PPE, and sanitation protocols.  Our clients struggled to adapt.  My goal was to help them understand, adapt, and reposition themselves for success.  This is still my focus.  Find a defensible niche, organize around that strategy, and market your brand (communicate) accordingly.

My take-away from 2020 is that most companies are not investing in strategic threat assessments or developing contingency plans.  This leads me to believe that their planning systems are not generating information to protect their flanks.  Actionable information is the foundation for planning. A robust strategic analysis discipline will validate strengths, mitigate weaknesses, identify opportunities, and surface threats.  This approach to planning creates a learning culture.  An effective planning system is a learning system. Good companies employ a planning system.  Great companies create a learning culture that guides their planning.

A Fresh Approach to Strategy!

 

Beginning a new year is still exhilarating.  Maybe even more so this year.  We face a fluid situation as the second phase of the Covid-19 Pandemic takes its toll.  And a new Political Administration will soon be in place.  We know that further change is coming, but its size and scope is unclear.  The challenge is to gain clarity to ensure our continued survival.  This requires more experience and solid analysis.

 My 2020 articles in reverse chronological order.

Write an Impressive Cover Letter, Dec 28, 2020

Your Bio – Why it’s Important, Dec 19, 2020

Position Yourself for Success, Dec 12, 2020

Is Your Job Search Strategy Working, Nov 21, 2020

The Turning Point, Oct 24, 2020

A Crisis Averted, Sept 29, 2020

When Opportunity Presents (Public Speaking)  Aug 15, 2020

Job Search in the “Latest” New Normal – Know Your Options, Aug 1, 2020

Job Search in the Latest “New Normal” – Recruiting and Selection Dynamics. July 25, 2020

Job Search in the Latest New Normal, July 18, 2020

A Compelling Story Is Your Launchpad, July 11, 2020

Job Search – What’s Your Story, May 31, 2020

Things Will Change – New Habits Will Be Created, March 21, 2020

Starbucks Meets WeWork at the Automobile Service Center, March 7, 2020

Part IV – It’s Not Who You Know, It’s Who Knows You!  An Interview with Susan Knox of Corporate Connections, February 29, 2020

Part III – It’s Not Who You Know, It’s Who Knows You!  An Interview with Susan Knox of Corporate Connections, Feb 22. 2020

Part II – It’s Not Who You Know, It’s Who Knows You!  An Interview with Susan Knox of Corporate Connections. Feb 15, 2020

It’s Not Who You Know, It’s Who Knows You!  An Interview with Susan Knox of Corporate Connections, Feb 8, 2020

Identify Toxic Entanglements: Adapt or Disengage, January 20, 2020

Don’t Become Entangled in Their Pathology!, Jan 11, 2020

Do You Plan to Achieve Your New Year’s Resolutions, January 4, 2020

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

Posted on

Write an Impressive Cover Letter

Someone has been giving my prospective candidates lousy advice.  For years, I have received resumes with absurd cover letters.  Many are bizarre.  The worst begins with “In this challenging economic environment.”  Are you kidding me?  If they were trying to impress me, they failed.  They nullified their most crucial sentence with something trite and boring.   I do not know who advocates for this style, but they have done significant damage.

Here is a typical example.

Dear Mr. Weber:  

As a marketer and executive leader, I’m known for creating awareness that drives action and achieving transformational growth for startup, emerging, and mature brands. Most recently, I launched and built a challenger activist brand into a nationwide community movement that drove historic electoral wins. My experience, however, largely spans for-profit industries-art, luxury, and tech where I developed deep expertise in digital communications and brand-driven marketing strategy.

The first time I saw this letter, I did not read past the first sentence.  I doubt that any recipient did.  Why should we?  The writer took forever to get to the point, a big waste of time.   Possibly a good second paragraph, this is the wrong way to begin a cover letter.

This letter went on for seven more paragraphs, totaling 432 words.  It was not until the last paragraph that the author stated what she wanted.   Even then, the description of her ideal role was unclear.  Her most specific point was that she wanted to work for “brands that support social causes or are committed to investing in and evolving a social impact function.”  Since most corporate strategies include a ‘social cause,’ this point was unnecessary.   More wasted time

While researching this topic, I did not find anyone advocating for this style of a cover letter.   The advice on this subject is consistent with my thinking.  So, what is the origin of this style?  I wish I knew!  It makes me wonder if I should send this post to every candidate who violates the rules for writing an effective cover letter.

What is a Cover Letter?  Why is it necessary?  These are useful questions.  A cover letter is an introduction.  It tells the reader who you are, why you are contacting them, and enclosed additional information, like a bio or a resume.   It is handy when sending information unsolicited.  Whenever you send your credentials to a prospective employer or client, use a cover letter.  Today that is usually via email.

The purpose of a cover letter is to entice the reader to give your enclosure a thorough review.  You should provide enough information to captivate their interest, but not so much that they decide against your interests.  From a marketing perspective, a cover letter is a ‘teaser.’  Your letter must spark the reader’s curiosity, compelling them to review your credentials.  The letter or email should answer three questions.

    1. Who are you?
    2. Why are you contacting me? What do you want?
    3. Why should I give you serious consideration?

You must address the first two points in your first sentence.  The remainder of your cover letter provides a summary of your qualifications.  Three bullet points are sufficient.  Let the attachments explain your skills, experience, and interests. Finally, thank the reader for their time and ask for an interview.  Make it effortless for the reader to absorb your message.

Three Types of Cover Letters

    1. Responding to a specific situation (job posting) including a resume
    2. A cold introduction seeking a specific situation (may or may not be a job opening)
    3. A networking introduction (a bio or a detailed intro letter)

A Caveat.  An introductory letter without attachments can be powerful.  In this event, the writer makes a compelling case for her candidacy on one full page.  When closing, the writer offers an invitation to request more information if interested.  This tactic is appropriate for cold introductions, but the letter must be flawless.  It is most effective when sent via USPS.  It is not suitable for most situations.

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

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Your Bio – Why it’s Important!

I cannot begin to tell you how many of my apps want me to update my profile, especially the “about me” blocks.  This includes everything from LinkedIn and other social media accounts to email marketing services and meeting schedulers.  I am sure that you have had the same experience.  They believe a bio is important to attract followers and build one’s reputation.  And they are right!  Fortunately, as I am a big believer in the value of a good bio, these requests are simple ‘cut and paste’ activities.

I recommend that you have a complete and current bio.  It is a useful networking tool. As you know, networking is the key to building your career.  Whether you are in job search, trying to gain more customers, or building your brand, networking is how it’s done.  I recommend having a bio because it is more likely to be read than a resume.  Whereas resumes are scanned, at best, bios are read because they tell a story, especially if your story is interesting.  Throughout history and across cultures, storytelling has been a treasured, universal concept.  People like stories. We all like to read stories. A bio is perfectly suited to tell your story. It’s hard to argue with the concept. That is why I am an enthusiastic supporter.  I often speak to the importance of telling your story, whether networking or in job search.

You still need a resume; however, a bio is more likely to generate interest with a prospective employer. A bio is less threatening from a networking perspective.  Whereas handing someone your resume screams “I am looking for a job,” a bio is more subtle.  It says, “Hey, I want you to know about me in the event you learn of an opportunity that is appropriate for me.”  A bio is a better vehicle to help you build a relationship with the reader.

How to write an interesting bio:

    1. Begin with your overview – your positioning statement
    2. Write in the third person
    3. Make it personal – more than just about your career
    4. Talk about your accomplishments, training, and key learnings
    5. Keep it interesting – use active voice, mix up sentence structure, use short paragraphs
    6. Write it like a short story – what is the theme of your career?
    7. Two pages or less
    8. Include a photo.

Early in my career, I learned that the secret to an effective presentation is to tell them what you are going to tell them, tell them, and then tell them what you told them.  In other words, begin with an overview of the message, provide the message in detail, and then summarize the message.  So, begin your bio with an overview of your career.  My preference is a three-sentence personal positioning statement.  (Review last week’s blog post). The first is about what you do, who you do it for, and how do you do it.  Secondly, speak to the towering strength you bring to the table.  Finally, speak to your value system, leadership style, and the way you conduct your work.  This provides the reader with an inventory of attributes that formed the foundation for your career.

The body of a bio chronicles your work history starting at the beginning of your career then moving forward.  Some people have bios that begin before their formal career as their experiences while maturing created a foundation for their career.  This is always useful information if it is relevant.

The body of a bio provides an opportunity to talk about significant accomplishments, skills learned, and reasons for job changes.  It can also explain breaks in employment for personal or developmental reasons.  Be sure that every paragraph supports the first paragraph, your positioning statement.  The body of your bio provides depth and explains how you acquired your skills and experience.

The final paragraph can be entirely personal.  Lead with your education and awards, certifications, publications, etc.  Talk a little about your family, where you live, and any hobbies or interests that may be compelling.  If you are involved in community service or charitable work, include those interests as well.  Remember, use a conversational tone with an active voice. Alternate between short and compound sentences. Use short paragraphs.  Minimize the use of buzzwords and business jargon.  Above all, make it an interesting read.

The point of any career document is to be invited for an interview.   You want the reader to become interested enough to learn more about you.  A bio is an excellent tool to begin a discussion.  Create several versions, each emphasizing a different primary skill stack.

Thank you for visiting our blog.

 

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.