The purpose of a cover letter is to entice the reader to give your enclosure a thorough review. You should provide enough information to captivate their interest, but not so much that they decide against your interests. From a marketing perspective, a cover letter is a 'teaser.' Your letter must spark the reader's curiosity, compelling them to review your credentials. The letter or email should answer three questions.Who are you?Why are you contacting me? What do you want?Why should I give you serious consideration?