Interested in Unlocking 10–15% More Revenue—Without Adding Costs?
There’s a lot of money to be made outside the four walls of your restaurant—and RevGen Marketing can help you take your share.
Catering is a $70+ billion industry, yet most restaurants are either underleveraging it or not doing it.
At RevGen Marketing, we specialize in building catering programs that work with what you already have—no new SKUs, added resources, and zero startup costs. We can get your program up and running in under 60 days.
A well-run catering program can drive 10–15% of your total sales
With the holidays just around the corner, now is the time to act.
Up to 40% of annual restaurant catering revenue is generated in Q4. Let’s make sure you’re getting your piece of the pie.
The Marketing Director is a leader, brand champion, and strategist who generates a profitable revenue base for our franchisees. The Director of Marketing is directly responsible for developing and implementing plans and strategies that increase brand awareness and traffic counts in the Cafes and supporting franchisee initiatives such as community events, menu changes, calendar events, local events, etc. This includes leading/managing internal resources and project teams, as well as direct oversight of external marketing-related business, franchisees, suppliers, and vendors.
Role Requirements:
Works closely with franchisees to improve their financial performance.
Participate in weekly strategy/update meetings
Conduct Cafe / Market visits x per quarter
Member of the new Cafe/market open team
Partner & align with the operations team
Promotes the culture and the Cafe operations
Role Responsibilities:
Marketing Strategy (increase guest traffic and check average)
Work closely with Operators and Franchisees and key management to develop Local Store marketing plans
Drive and facilitate execution of plans
Build and manage the event planner
Build and execute event strategy around dates, and community / local events
New Market Penetration / New Cafe Openings
Build and execute plans to support new Cafe openings and new market penetration
Assess post-open KPIs (options/strategies) to maintain new Cafe open momentum
Guest Insights
Facilitate the understanding of the Store trade areas and boundaries
Source, collect, and assess guest demographics
Ensure understanding of guest data and traffic/check trends
Social Media / Customer Facing Technology
Assess the current strategy, to upgrade and improve execution
Develop and execute plans to increase the operator’s profitability.
Assess and recommend opportunities for brand building and enhanced PR.
Ideal Candidate Profile
Knowledge / Skills / Abilities (KSAs)
Degree in Marketing
Proficient Analytical Skills
Minimum of 7+ years direct QSR. Or Quick Casual marketing experience
Successful creation and execution of revenue-generating strategies
Direct experience leading new store openings and new market penetration strategies
Utilities Cost SAVINGS for the WINTER: on Natural gas, Electricity savings (In deregulated states). Saving from 10%-30%. Available to share to your employees too
Unlock instant savings and improved efficiency with Paychex! When you switch, you’ll receive a 45% discount on payroll administration, HR, and PEO services. Simplify your business operations and reduce overhead with a platform that streamlines everything in one place. Our restaurant franchisee client, with over 20 locations, has seen tremendous benefits by consolidating their processes with Paychex. Saved hundreds of admin hours and reduced the potential for human error, resulting in tens of thousands of dollars in savings and greater peace of mind.
Champions – Payroll Tax Savings: As a business owner, realize a $570 per year per employee savings while the EMPLOYEE takes home a larger net paycheck and 24 Hour Telemed with the Mayo Clinic, dollar one Prescriptions and other benefits for themselves and family, increasing employee loyalty and retention. If you come on board with Champs, you will be in the company with McDonald’s Macco Collison Repair, Denny’s and many more. Here is a testimonial interview from the President of Piggly Wiggly Curt Schmidt, A big proponent of the Champs plan: https://youtu.be/xsFeSgGoJmc?feature=shared
Advanced Insurance Solutions Analysis-FREE: Is your coverage adequate? Best Value to you? Custom designed Property, Liability, Workers’ Comp, Commercial Auto, Professional Liability, Umbrella Coverages and more.
New Century Dynamics ( www.NewCenturyDynamics.com) and USFSBA ( www.usfsba.org) have entered into a strategic alliance. New Century Dynamics founder and president Jim Weber will also join our Advisory Committee.
New Century Dynamics services (executive search, recruitment, etc.) is ready to offer their services at a “membership association savings.” We are finishing all the details.
To help “celebrate” the alliance here are three 4th quarter sensitive “ money savings /HR opportunities ” for you to save money now :
With Paychex, you will receive a 45% discount/savings on payroll administration, HR, retirement plan management, and/or PEO services. REAL savings with a client: a 20-plus unit restaurant franchisee is realizing greater organization, control, and simpler procedures.
Champs Plan Payroll Tax“ Life & Health” SAVINGS: As a business owner, realize a $570 per year per employee savings while the EMPLOYEE takes home a larger net paycheck and 24 Hour Telemed with the Mayo Clinic, dollar one Prescriptions and other benefits for themselves and family, increasing employee loyalty and retention. If you come on board with Champs, you will be in company with companies like Amazon, McDonald’s Macco Collison Repair, Denny’s, and many more. Here is a testimonial interview from the President of Piggly Wiggly Curt Schmidt, A big proponent of the Champs plan: https://youtu.be/xsFeSgGoJmc?feature=shared
And as a holiday “extra benefit” here is a site to save on holiday travel costs. We hope it helps you and your family this holiday season! Here’s the USFSBA link to HotelPlanner link
James E. Weber, President | New Century Dynamics Executive Search Tel. 770-354-2817 | Email: JimWeber@NewCenturyDynamics.com |
Improve Your Profitability and Get More Savings TODAY!
ITB Partners clients are successful business owners-operators. Their aspirations are admirable. We work for you to give you the saving resources today.
Our objective is to help today with Cost-Saving programs. Get ready now to reduce your expenses without compromise!
Current actual savings results:
Paychex offers a 45% discount on payroll administration, HR, and PEO savings. Current REAL savings with a 20-unit franchisee client on their retirement plan administration, etc.
Champions “Life & Health” SAVINGS offer (for Business owners): Save $537 PER EMPLOYEE per year and increase the team member’s take-home pay and benefits.
Utilities cost savings on Natural gas and electricity (in deregulated states) have been proven to save 10-20%. These savings are also available to share with Team members/employees.
Connectivity SAVINGS on Cellular, Satellite, Cable, Internet, Satellite, Burglar Alarm Monitoring, and Health Sharing Plans. Proven savings of 40-50% of current plan) and more!
404-239-2233; Old Roswell Rd. Suite 348; Roswell, GA 30076
ITB Partners is a Consortium of independent management consultants providing high-value-added solutions to your problems. We want to hear from you. Would you like to receive quarterly business savings costs? Let us know! We have more.
This project was a major kitchen upgrade for a substantial home built in the early 1990s. It included new cabinets, countertops, lighting, appliances, tile backsplashes, and refinished hardwood floors. Cabinets and Crown Molding were raised to the ceiling.
Left Side Breezeway Before
Left Side Breezeway with New Ovens, Cabinets, and Counters
Refrigerator Before
New Sub Zero Refrigerator Cabinet
Breakfast Bar Befoe
Breakfast Bar After
New Work Island – View Into Breakfast Room After
Sink Area After
Jill Weber, Owner and President of Kitchen Connections, LLC
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Jim Weber, President of New Century Dynamics Executive Search, has landed a new assignment to find a COO for an Ohio-based full-service restaurant company. Your interest and referrals are appreciated.
COO Job Description
The Chief Operating Officer (COO) is responsible for the successful operations of the Company’s retail outlets. This leader is accountable for developing systems, processes, and procedures to ensure the financial success of the brands. The Chief Operating Officer will own all operational aspects of the business to support the brands, including providing input/direction on brand strategy, driving location-level performance, directing/managing the food & beverage program, maintaining facilities, overseeing the build-out of new locations, and championing continuous improvement. This leader will model and support the values of the Company’s Culture and foster innovative thinking to manage, develop, and grow the enterprise. The ideal candidate will be instrumental in developing a high-performance culture built on respect, trust, accountability, and integrity.
RESPONSIBILITIES
OPERATIONS
Champion operational excellence and adherence to brand standards.
Empower and Lead Operations Managers to consistently deliver a cohesive brand experience to guests.
Develop systems, processes, and procedures to support the staff’s ability to deliver consistently high operational excellence.
Identify operational gaps and continuously improve related systems and controls.
Provide input on strategy and brand marketing direction in partnership with other leadership team members.
Manage brand performance metrics via improved reporting, information flow, management, and business process improvement.
Manage the creation and rollout of the brand dashboard at all levels of the organization.
Develop and maintain an innovative, best-in-class food & beverage program that provides guests with the best product experiences.
Oversee and drive the development of new locations for rapidly growing brands; support brand expansion, including new market pre-launch activities.
VISION, STRATEGY AND LEADERSHIP
Contribute to the building and achievement of the company’s strategic plan, advancing the company’s brand position, revenue, and growth.
Drive the development and preparation of short-term and long-range plans and budgets based on company goals and objectives.
Foster an environment where improvements to products, processes, and services are welcomed and encouraged.
TEAM DEVELOPMENT
Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
Attract, develop, appraise, and retain a high-performance team; provide coaching and feedback for continuous improvement to foster a high-performance, energized work environment that reflects the organization’s culture.
Establish a system to ensure team members receive timely and appropriate training and development.
QUALIFICATIONS
Operations: Ten years’ experience managing multi-unit, multi-brand operations; hospitality and food & beverage required. Preferably cross-category experience (i.e., entertainment, fast casual, fine dining).
Proven ability to influence the marketing strategy and direction of start-up brands.
Experience scaling the business operations of an early-stage, comparable organization; experience as a proven business operator.
Experience managing rapid organizational changes and managing the impact of change.
Track record of delivering operating results while increasing sales and profitability.
An energetic, positive, relationship-oriented individual with a demonstrated track record of serving as a trusted partner to internal and external constituents.
Demonstrated ability in problem analysis and resolution at both strategic and operational levels.
Exemplary team-building skills and demonstrated ability to motivate and encourage teams.
Ability to collaborate with cross-functional teams to attain business goals/objectives.
Minimal travel, when necessary.
Personal Attributes:
Adaptable – You are flexible, resourceful, and can wear many hats. You are always looking for ways to improve and can look at a business with a critical eye. You are timely, proactive, and always follow through.
Accountable – You are a team player who will not pass the buck. Unafraid of having crucial conversations, you are empathetic but firm and are strong with conflict resolution.
Proactive – You are not afraid of new challenges. You identify issues quickly and drive through obstacles with ease to deliver high-quality results.
Analytical – You can effectively process financial information and express the business’s needs to your teams. You have an entrepreneurial mentality and are exceptionally organized in all your tasks.
A Communicator – You are a successful communicator and liaison between the field and the home office. You understand the hospitality industry and embrace our non-traditional business hours.
Salary Range: $150,000 to $200,000
Benefits:
Med/Dental/Vision/Life.
Paid Time Off.
401(k) with match after eligibility requirements are met to enter the plan.
Our Core Values are:
Host the party – keep your guests happy.
Be honest, open, and respectful when speaking AND listening.
The team’s best interests come first. Think We, not Me.
Bring positive energy, work hard, and, most importantly, have fun.
Hold yourself accountable to the COMPANY way.
This document is presented to you in confidence. All communication, whether written, oral, or electronic, should be addressed to:
I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.
Your feedback helps me continue to publish articles that you want to read. Your input is very important to me, so please leave a comment.
Kitchen Connections Announces the Completion of Two Major Projects
These two projects included two full kitchens, a Wine Bar, a Laundry Room, and a Large Craft room/Office.
The homeowners contracted Kitchen Connections to rebuild the indicated rooms after water damage had ruined those spaces. The insurance claims were due to plumbing fixtures or fittings to appliances that failed. Additionally, Kitchen Connections consulted with the clients to help them with their insurance claims.
Both projects included the purchase and installation of high-end, custom-manufactured cabinets supplied by an established Atlanta-based Cabinet Company.
Kitchen Connections also landed a new commercial project to replace the existing cabinets of a Marietta, GA Hair Salon.
For more information about Kitchen Connections, LLC and what we can do for you, visit http://kitchenconnections.biz
JIll Weber, Owner and President of Kitchen Connections, LLC
Jim Weber – President New Century Dynamics Executive Search
New Century Dynamics Executive Search is pleased to announce that Jim Weber has landed an Exclusive Search to find a VP of Marketing for a Midwestern-based Casual Dining Brand. This is an established, but growing franchising company looking for a seasoned Restaurant Marketing Professional to lead the Marketing Function. This position reports to the CEO.
Position Summary:
The VP/Director of Marketing will direct and oversee the Marketing department. The role reports to the CEO and serves as the Brand Leader for The Brand. This role has oversight responsibility to design, implement and monitor effective marketing strategies that align with our business goals. The Successful Candidate plays a significant role in shaping the company’s strategic marketing planning and ensures strategies contribute to the company’s long-term success.
Essential Functions:
Leads overarching brand strategy and initiative calendar of consumer-desired programs to support strategic goals and increase brand awareness.
Defines brand positioning in the marketplace, brand objectives for short- and long-term growth, and strategies and tactics to achieve growth.
Has a clear vision for the business; maintains a strategic perspective for concept development and enhancement. Generates and encourages breakthrough ideas to promote the development of the organization and its team members.
Uncompromising commitment to the guest experience; consistently seeks to improve guest satisfaction and understand core customer needs. Conducts consumer research and utilizes feedback to increase guest experience and identify challenges and opportunities for growth.
Skilled at the development and implementation of alternative strategies when faced with challenging environments; capable of completing key assignments and devising effective alternatives when roadblocks appear.
Ensures effective and efficient marketing, branding, and communications strategies across all channels.
Drive marketing ROI and performance through a result-driven approach, continually testing and evaluating new modern marketing opportunities and reporting results of programs.
Maximize marketing results across a variety of channels and vehicles. Utilize data/analytics to understand customer behavior, determine customer personas, and develop a comprehensive set of marketing programs.
Generate a clear view of our competitive landscape and positioning strategies. Identify opportunities to reach new market segments and expand market share.
Owns brand framework and visual identity.
Leads menu innovation strategy and menu engineering.
Conducts consumer research and understanding of core customer needs. Identifies challenges and opportunities for growth.
Prepares regular reports and presentations on marketing metrics for the CEO.
Oversees marketing team including team development. Sets current and long-term goals for the marketing team.
Designs and reviews the Marketing department’s budget.
Prioritizes marketing projects and allocates resources accordingly.
Forecasts hiring needs for the Marketing department
Participates in the quarterly and annual planning of the company’s objectives
Oversees Marketing expenses/allocations and regularly updates monthly projected sales.
Qualifications and Experience:
Proven work experience as a VP of Marketing, Marketing Director, or another senior role.
Demonstrable experience designing and implementing successful marketing campaigns.
Experience with Google Ads, Facebook, Instagram YouTube, and other social platforms.
Experience with SEO marketing and optimizing content for landing pages.
Experience with content management software and digital marketing tools and techniques.
Strong leadership skills.
Please contact Jim Weber with your interests or referrals.
All communication, whether written, oral, or electronic should be addressed to:
Jim Weber – President New Century Dynamics Executive Search
