Grocery stores are very competitive; and, in most areas, consumers have options on the stores where they shop. In response, Grocery stores have evolved a number of competitive initiatives such as “store cards” for discounts on purchases, frequent advertising on special prices, and tie-ins with other outlets, such as points for special deals on gasoline purchases.
Being highly competitive, the grocery industry represents a great opportunity for innovations such as Cashback Shopping. The concept is straight forward. Using Kroger as an example, the store through its normal advertising channels promotes “Kroger Cash Back Shopping” for on-line purchases. (Note: The actual name of the program will be determined by Kroger.) Shoppers shop on-line; earn cashback on every purchase, and the cash is loaded onto the shopper’s Kroger card. In turn, Kroger decides how to leverage the cashback to its greatest benefit. Examples might be:
- A direct reduction on the cost of groceries at check-out based on accumulated cashback on the card
- Special shopping deals for cashback shoppers, e.g. BOGO’s on select items
- Tie-ins with other partners, such as gasoline purchases
A Grocery that adopts the Retail Benefits cashback shopping app will supercharge its store card with the following advantages:
- Grow revenue – Retain a portion of member cashback to fund the program and be accretive to profit
- Fund grocery card – Register cashback on your store card to apply directly to the shopper’s grocery bill
- Drive engagement – Apply cashback to member benefits such as special offers, tie-in deals with other vendors, merchandise, etc.
- Messaging – Communicate via the app on special offers, etc. Note: The Cash Back app provides direct messaging to participants.
To learn more about the cashback shopping app. and the business opportunity it represents, contact Philip A. Davis at pdavishr@comcast.net or 678-977-5578.
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