Category: Marketing

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Position your Catering Program For Success in 2026 – Webinar

Notification of  Catering Webinar – January 14 at 4:00 PM EST 

Danielle Guzzetta

Join Byron and me on Wednesday, January 14, at 4:00 PM EST for a powerful webinar on setting your catering program up for success in 2026.

We’ll share proven strategies to help you maximize every catering opportunity, drive incremental revenue, and get the most out of your catering efforts all year long. Register here: https://lnkd.in/e3BNdhXj

Joining us as our Vendor of the Month will be our friends from MONKEY Media Software as we welcome Ben Pidduck CEO of Monkey. Nicolas Wilson their CGO, and Courtney Smith Head of Brand Partner Catering Operations. Here is the link to register: >>>> https://lnkd.in/e3BNdhXj

And remember, you don’t have to join live, but please register so we can send you the video, content links, and other information post-call! Please share with your industry friends, peers, and family. The more the merrier. We are so excited to kick off 2026. I personally believe The Catering Wave, if mastered correctly, can generate the Catering Sales you are looking for. So please join us next Wednesday!

Register here: https://lnkd.in/e3BNdhXjPOsition

 

About the Authors

@Danielle Guzzetta is the Founder of RevGen Marketing, helping restaurant brands build high-performing off-premises programs that drive sustainable growth.

@Christian Hilty is the VP of Partnerships at DeliverThat, the industry leader in brand-safe catering delivery and off-premises orchestration.

 

 

I appreciate your interest in ITB Partners.  For further information about ITB Partners and its Value-Added Strategy, please visit our website at www.itbpartners.com, or contact Jim Weber.

 

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our perspective and would like to receive regular posts directly in your email inbox. To this end, please put your contact information on my mailing list.

Your feedback helps me continue publishing articles you want to read.  Your input is important to me, so please don’t hesitate to share your thoughts.

Jim.Weber@itbpartners.com

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Maximize Your Catering Revenue in the 4th Quarter

Don’t Miss Your Catering Revenue Potential in Q4

Do you know that  restaurants typically generate 30–40% of their annual catering revenue in Q4? With the holidays, corporate events, and year-end gatherings, now is the perfect time to maximize sales outside your four walls.

This is where Danielle Guzzetta (RevGen Marketing) can help. They work with restaurant brands to:

    • Build or strengthen catering programs from the ground up
    • Leverage existing operations to unlock new revenue streams
    • Capture more Q4 catering sales through proven strategies and execution

Even if you don’t have a dedicated catering program yet, there’s still time to put systems in place that will help you capitalize on this critical season—and set you up for success in the year ahead.

If you are interested in scheduling a quick complimentary call to discuss how Marketing can help your brand capture its share of Q4 catering sales.

Danielle Guzzetta
Founder, RevGen Marketing
revgenmktg.com
danielle@revgenmktg.com
561-866-0898

Complimentary Consult, click here: https://wp.me/pa0WEz-3vk

ITB Partners Management Consultant:
https://www.itbpartners.com/the-team/danielle-guzzetta/

 

Hey! Join inKind and we’ll both get $25 to spend at amazing restaurants! https://app.inkind.com/refer/KV0QH5HP

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Black Friday Catering Webinar

Save the Date!  Wednesday, September 24 at 4:00 EST.

Black Friday is just around the corner—and it’s one of the biggest opportunities of the year to drive sales.

 

Here’s the question: Do you know how to reach the companies that feed their employees on Black Friday?

 

Danielle Guzzetta (RevGen Marketing) and Byron Duncan (New Catering Connections) are hosting a Feeding Frenzy Black Friday Webinar next Wednesday, September 24 at 4:00 EST. Get ready to learn exactly how to tap into this high-dollar market and capture your share of the spend.

 

Seats are limited—reserve your spot today. You can register here: https://lnkd.in/efq5PcHe

 

Danielle Guzzetta

Complimentary Consult, click here: https://wp.me/pa0WEz-3vk

ITB Partners Management Consultant:
https://www.itbpartners.com/the-team/danielle-guzzetta/

https://revgenmktg.com
danielle@revgenmktg.com
561-866-0898

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How Small Teams Can Make an Impact: Pitch Smarter, Tell a Stronger Story

Image by Freepik

In the ever-evolving landscape of small businesses, getting your story heard is only half the battle. The other half is making sure it sticks. A compelling pitch, thoughtful marketing, and a resonant brand story can be the difference between a customer leaning in or tuning out. For small teams, the challenge isn’t just doing more with less; it’s communicating with clarity and conviction. The good news? A few smart strategies can go a long way.

Start with a Sales Pitch That Hits

A pitch that resonates doesn’t need flashy jargon or theatrical flair; it needs clarity. Buyers respond to narratives grounded in solid research and storytelling, not noise. That means knowing who your customers are and what problem you solve for them, then sharing that story in a way that invites belief, not just interest. One overlooked detail can derail momentum, while one relatable metaphor can anchor it. Whether you’re pitching across a table or a Zoom window, remember: the best pitches speak with precision, not pressure.

Make Presence Your Superpower

There’s a reason some founders can make even average ideas sound magnetic. Executive presence isn’t about charisma; it’s about control. The importance of executive presence training becomes clear when your team is pitching under pressure or leading with urgency. Small businesses especially benefit from learning how to command attention without overselling. It’s in the pacing, the pause, the eye contact. You don’t need to perform, just to show up with calm authority.

Structure Creates the Spark

We tend to think great pitches are off-the-cuff, but most are carefully constructed. Successful founders and sales leads often work from a step‑by‑step pitch structure that starts with a hook, builds credibility, and ends with a clear ask. It’s less about memorizing a script and more about orchestrating a rhythm your audience can follow. The middle matters, too—data points and proof should land where your listener is most open. Small business teams benefit by drafting frameworks they can revisit and refine. When structure is second nature, confidence tends to follow.

Build Confidence One Line at a Time

If your voice shakes or your words wander, even a good idea can fall flat. Confidence in sales doesn’t come from volume or bravado; it comes from preparation. You show conviction when you ask questions, share facts, and adjust midstream to your listener’s needs. Teams that roleplay tough scenarios, anticipate objections, and rehearse timing tend to find their rhythm faster. Confidence, like trust, builds gradually and breaks quickly—make sure you’re investing in both. That investment is often felt most in the subtleties: tone, timing, and trust cues.

Market Where It Matters

Marketing doesn’t need to be everywhere; it needs to be somewhere that counts. Small teams often make the mistake of spreading efforts across too many platforms, diluting their message along the way. Instead, identifying six marketing channels that align with your audience behavior—and sticking to the best two or three—can have a bigger payoff. Whether that’s a podcast guest spot, a customer webinar, or targeted social content, quality wins over quantity every time. Clarity of message and consistency of delivery are what cut through. Give your audience fewer touchpoints, but make each one count.

Tell Stories That Feel Real

People don’t remember taglines; they remember moments. Storytelling is how brands build emotional memory, and small businesses can do this better than most because they’re closer to their customers. Stories that integrate strong emotional responses—a frustrated founder’s breakthrough, a customer’s unexpected win—stick with readers and resonate in conversation. Don’t be afraid to share tension or doubt. The best brand stories don’t sell perfection, they reveal process. That’s where connection lives.

Design a Brand That Speaks Without Words

Your brand doesn’t begin with your logo, it begins with how people feel in the first ten seconds. A visual identity isn’t just color palettes and fonts, it’s posture. When thoughtfully built, it can create an emotional brand personality that mirrors your values without a single line of copy. Think about what your website, pitch deck, and emails collectively signal. Do they feel scattered or steady? Are you projecting the calm of clarity or the noise of trying too hard? Consistency in visuals breeds trust just as much as consistency.

Partner With a Consultant Who’s Seen It All

Sometimes, what your team needs isn’t more effort—it’s perspective. An experienced outside consultant can identify blind spots, untangle confusion, and bring clarity where things feel messy. Especially in marketing and sales, having someone who’s led transformations before can shave months off your learning curve. If you’re hitting growth plateaus or stuck deciding which channel or strategy deserves your focus, consider working with an independent expert. For teams ready to move with precision, ITB Partners’ strategic marketing consultants provide exactly the kind of insight that turns hesitation into progress.

 

In small businesses, every signal counts. A cleaner pitch, a sharper story, a steadier tone—they’re not just details, they’re decisions. When your pitch structure, marketing rhythm, and brand narrative all point in the same direction, you don’t just look credible—you become unforgettable. And that’s how small teams build something bigger than themselves.

Discover how ITB Partners can solve your toughest business challenges, fuel your growth, and help you reach your goals with their expert management consulting services.

 

Thank you for visiting our blog.

 

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our perspective and would like to receive regular posts directly in your email inbox. To this end, please put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is important to me, so please leave a comment.

Jim.Weber@itbpartners.com

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Marketing Director Search Landed by New Century Dynamics Executive Search

Director of Marketing – Job Description

Role Overview:

The Marketing Director is a leader, brand champion, and strategist who generates a profitable revenue base for our franchisees.  The Director of Marketing is directly responsible for developing and implementing plans and strategies that increase brand awareness and traffic counts in the Cafes and supporting franchisee initiatives such as community events, menu changes, calendar events, local events, etc.  This includes leading/managing internal resources and project teams, as well as direct oversight of external marketing-related business, franchisees, suppliers, and vendors.

Role Requirements:

    • Works closely with franchisees to improve their financial performance.
    • Participate in weekly strategy/update meetings
    • Conduct Cafe / Market visits x per quarter
    • Member of the new Cafe/market open team
    • Partner & align with the operations team
    • Promotes the culture and the Cafe operations

 

Role Responsibilities:

Marketing Strategy (increase guest traffic and check average)

    • Work closely with Operators and Franchisees and key management to develop Local Store marketing plans
    • Drive and facilitate execution of plans
    • Build and manage the event planner
    • Build and execute event strategy around dates, and community / local events

New Market Penetration / New Cafe Openings

    • Build and execute plans to support new Cafe openings and new market penetration
    • Assess post-open KPIs (options/strategies) to maintain new Cafe open momentum

  

Guest Insights

    • Facilitate the understanding of the Store trade areas and boundaries
    • Source, collect, and assess guest demographics
    • Ensure understanding of guest data and traffic/check trends

 

Social Media / Customer Facing Technology

    • Assess the current strategy, to upgrade and improve execution
    • Develop and execute plans to increase the operator’s profitability.
    • Assess and recommend opportunities for brand building and enhanced PR.

 

Ideal Candidate Profile

Knowledge / Skills / Abilities (KSAs)

    • Degree in Marketing
    • Proficient Analytical Skills
    • Minimum of 7+ years direct QSR. Or Quick Casual marketing experience
    • Successful creation and execution of revenue-generating strategies
    • Direct experience leading new store openings and new market penetration strategies
    • Basic understanding of Cafe operations
    • Social Media Savvy
    • Customer Facing Technology Savvy
    • Experience with Consumer Insights
    • Proficient in office tools (Microsoft Office)
    • Project management skills
    • Ability to multi-task
    • Solid written and verbal skills

 

Behavioral Profile –(Leadership-Teamwork-Conscientious)

    • Excellent communication skills
    • Ability to influence and persuade others
    • Ability to take constructive criticism
    • Ability to work effectively within multiple levels of an organization and individuals
    • Creative
    • Self-motivated, energetic, highly organized, and able to manage multiple tasks and projects

 

Physical Requirements (ADA):

    • Sitting at a desk – using a computer, telephone, etc. 50% of the time
    • Lifting/carrying no more than 15 lbs. – minimal % of the time
    • Meeting Management – (standing, sitting, interacting) 30%
    • Travel (domestic based on openings and events): 30-40 % of the time

 

Jim Weber – President
New Century Dynamics Executive Search

This document is presented to you confidently.  All communication, whether written, oral, or electronic should be addressed to the following:

 NEW CENTURY DYNAMICS EXECUTIVE SEARCH

Tel. 770-354-2817;

e-mail: JimWeber@Newcenturydynamics.com

 

 

Marketing Director Search Landed by New Century Dynamics Executive Search

The Marketing Director is a leader, brand champion, and strategist who generates a profitable revenue base for our franchisees.

https://wp.me/pa0WEz-3fs

← Back

Thank you for your response. ✨

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Take Your Business to the Next Level With These Strategies

Image: Freepik

 

The idea of expanding your business may seem overwhelming and impossible at times, especially if you’re on a tight budget and fairly new to entrepreneurism. However, there are several simple things you can do to make growing your business easier, and you’ll have peace of mind knowing that these are tried-and-true methods that business owners have been utilizing for years. Here are a few of the best, courtesy of ITB Partners.

Prioritize Innovation

As you chart the course for your company’s expansion, embracing innovation becomes a critical piece of your growth puzzle. Imagine reshaping your operational landscape by harnessing new tech and methodologies, thus catapulting efficiency and slashing overhead. Envision cultivating a workspace where every voice can spark change, breeding ground-breaking ideas that may pivot the direction of your entire sector. Your pursuit of this path doesn’t just keep your offerings fresh; it propels you to the forefront of your industry, making you the standard others strive to emulate.

 Recruit New Personnel

As your business grows, you may need more staff members in order to keep up with demand. When hiring new employees, consider not just their education or experience, but also their flexibility and whether they show grace under pressure. Make sure all necessary paperwork is completed and filed properly before bringing them on board so there will be no stressful loose ends for you to tie up down the road.

 Modify Your Marketing Approach

As you expand your business, it’s important to consider how you can reach new customers or clients. Take some time to review your current marketing strategy and determine what changes need to be made in order for it to be effective in reaching a larger audience. This could include revising your content strategy, creating social media accounts, utilizing SEO strategies, or investing in targeted advertising campaigns.

If you’re going to expand into a new country, change your market research accordingly. You could also start spreading the word by holding raffles and giveaways. For easy-to-use gift card APIs that can make great incentives to lure in potential customers, use this option to easily reward respondents.

Invest in Customer Retention

Keeping your current clientele loyal is as vital as drawing in new patrons to your venture. Think of your relationship with your customers as a journey where consistent satisfaction is key. Engage them with personalized attention and rewards that acknowledge their importance to your enterprise. Listen attentively to their feedback, acting upon it to demonstrate that their voice shapes your business.

Such strategies not only solidify the bond with your existing base but often transform them into advocates for your brand. After all, when your patrons feel valued and understood, they become the most persuasive ambassadors, sharing their positive experiences far and wide. This allegiance not only sustains your existing revenue streams but also cultivates an environment where organic growth is inevitable.

Provide New Goods or Services

Adding new products or services can help provide customers with an expanded selection of options. Careful research into what existing customers want and need is essential in order to identify potential products or services that could be fit for the business. Before investing too heavily in any one product line, you need to make sure that there is enough demand for it.

Use a Cloud-based Project Management Platform

Using the right tools to expand your business is helpful, especially in regard to project tracking options and having an organized project management platform to help teams stay productive. Cloud-based platforms allow teams to collaborate more easily and efficiently than ever before. Investing in the right tools can ensure that projects stay on task and teams remain organized while working remotely.

Invest in New Signage and More Office Space

As your business grows, investing in larger office space is essential. It not only provides room for expansion but also gives customers and clients an impression of professionalism. To make sure your customers know exactly where to go, you should consider installing metal signage outside of the building. This will ensure that customers can locate your business, and it also adds a professional touch.

Grow Your Business with Solid Planning

Preparation is key when it comes to expanding a business, but the rewards can be worth it! From recruiting new talent to investing in a cloud-based project management platform proper preparation can ease the transition and make sure that expansion goes as smoothly as possible. Taking the time now to consider concrete steps will pay off in the long run and can help prepare for any future changes.

 If you’re looking for experienced independent management consultants, reach out to ITB Partners today!

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me, so please leave a comment.

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Revolutionizing the Workforce: Twitter’s Rebranding and Manpower – By Angela Harmon

Companies are constantly looking for novel approaches to adapt and prosper in today’s ever-changing digital landscape. One such transformation that has attracted the attention of business professionals and job seekers is Twitter’s daring rebranding to “X.” This change has profound implications for the workforce, particularly in workforce provisioning, e-commerce, and marketing. This in-depth study will examine Twitter’s rebranding and its wide-ranging effects on the labor market and corporate environment.

 

The Evolution of Recruitment Marketing: Leveraging Twitter’s Rebranding

The rebranding of Twitter to X has been instrumental in the considerable change in recruitment marketing in recent years. With its large user base and improved functionality, X offers a unique platform for connecting recruiters and job searchers in a way that has never been possible before. The platform is a powerful tool for recruitment specialists because of its algorithm-driven job recommendations and redesigned interface.

 

As Twitter repositions itself as X, it opens up exciting possibilities for recruitment marketing. Employers can now leverage the platform’s enhanced targeting capabilities to reach a highly tailored audience. This shift allows for more efficient and effective recruitment strategies, ultimately benefitting job seekers and employers.

 

Diversity, Equity, and Inclusion in the Workforce: Twitter’s Impact

The project’s commitment to diversity, equity, and inclusion (DEI) stands out among its features.

The new name represents Twitter’s commitment to building a diverse staff and user base. This commitment extends far beyond the company’s internal practices; it sets a powerful example for other organizations.

 

Twitter’s “X” regularly advertises DEI activities on its platform and inside its ranks. This approach could be advantageous for the entire corporate world. Employer diversity is becoming more widely acknowledged by businesses as a source of innovation and a competitive advantage, as well as a moral requirement. Not only is Twitter’s active strategy for dealing with DEI commendable, but it also encourages other businesses to give priority to these urgent issues.

 

Professionals seeking to enhance diversity in their organizations can benefit from tools like Squadhelp, which enable them to research names at Squadhelp to create more inclusive branding and messaging. This synergy between social media impact and resourceful platforms like Squadhelp can drive meaningful change in the workforce.

Twitter’s Content Strategy: New Approaches and Challenges

With its rebranding as X, Twitter has also introduced fresh content creation and consumption approaches. The platform’s emphasis on visual storytelling and interactive elements has profound implications for content creators and marketers.

 

X encourages brands to think creatively and engage with their audiences innovatively. Companies must adapt to these new paradigms as content strategies evolve to remain relevant and competitive. However, this shift also presents challenges, as brands navigate the changing landscape of social media marketing and audience engagement.

 

Innovations in Remote Work: Twitter’s Influence on the Virtual Workforce

The COVID-19 pandemic accelerated the adoption of remote work, and Twitter’s rebranding reflects this ongoing shift. X empowers businesses to embrace remote work and leverage it as a strategic advantage.

 

Twitter’s embrace of remote work and flexible arrangements is a blueprint for other organizations seeking to modernize their workforce practices. By offering employees more flexibility and autonomy, companies can attract top talent from diverse geographical locations and adapt to the evolving expectations of the modern workforce.

 

Revolutionizing HR Practices: Twitter’s Influence on Talent Management

X transforms external recruitment and revolutionizes internal HR practices. The platform’s advanced analytics and data-driven insights enable HR professionals to make informed decisions about talent management.

 

HR teams can now harness X to identify skills gaps, develop personalized employee growth plans, and foster a culture of continuous learning. This data-driven approach to talent management aligns with the broader HR trends, where organizations increasingly prioritize employee development and well-being.

Twitter’s Rebranding: The Rise of Agile Workforce Strategies

The rebranding marks a significant change in how companies address several issues, including people management, diversity and inclusion, content strategy, and workforce provisioning. This move has an impact beyond just Twitter; it catalyzes change in the larger corporate environment.

 

Organizations can embrace more flexible and inclusive workforce strategies as they adjust to the exciting developments brought about by Twitter’s rebranding. By utilizing the power of X, companies may put themselves at the forefront of innovation and cultivate a future workforce that is more alive, flexible, and resilient. The transformation of Twitter from a dominant social media platform to one that embraces X is a perfect example of how the business world is constantly changing and how innovation and flexibility are the two main factors that determine success.

 

Conclusion

With the launch of X, Twitter signals a dramatic change in the digital world and how it will affect the workforce. Beyond simply changing the name, this rebranding represents a dedication to innovation, diversity, and the future of work.

 

Businesses can change their recruitment methods, embrace diversity and inclusion, adjust to new content trends, and use remote work as a competitive advantage as X continues to evolve. The platform’s data-driven insights also enable HR professionals to make knowledgeable choices about personnel management.

 

The rise of X signals the use of more adaptable and inclusive hiring procedures. Businesses may position themselves as innovative leaders and develop a dynamic, responsive, and resilient workforce for the future by leveraging the revolutionary changes brought about by Twitter’s rebranding.

 

The transition of Twitter serves as a potent reminder of how important creativity and adaptability are in today’s continuously changing environment. Businesses can learn from Twitter’s development as they navigate the shifting digital environment and make the most of X to significantly transform their business.

Angela Harmon is an integral member of Squadhelp’s creative powerhouse. Passionate about storytelling and word crafting, Angela brings a special blend of creativity and strategic thought to her role. Devoted to exploring branding-storytelling relationships online for businesses of all kinds. Her innovative ideas and ability to bring brands alive make Angela an invaluable addition to the Squadhelp team.

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me, so please leave a comment.

 

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Five Reasons to Conduct Marketing Research

Large consumer companies like Coca-Cola, Proctor & Gamble, and Unilever spend millions of dollars each year on marketing research to gain an edge in a competitive market. They have large staffs of people with PhDs, MMRs, and MBAs creating and managing complex research studies to provide data and insights to support business decisions.

But what about small or medium-sized businesses? Are the insights leveraged by big companies beyond their scope because of a lack of resources and personnel? Should they depend on guesswork and intuition to drive marketing decisions? The answer is an emphatic NO!

Attaining insights to drive your business is within the reach of any business. The scope and scale may differ, but the focus should be on five key learnings.

    1. Know Your Company
    2. Know your Customers
    3. Know your Prospects
    4. Know your Competitors
    5. Know your Communications

Know Your Company

The first maxim inscribed in the forecourt of the Temple of Apollo at Delphi is “Know Thyself”.  Organizations of all sizes must develop detailed strategic plans that describe their mission, goals, and objectives and define key strengths and weaknesses. A foundational marketing research study will develop a greater understanding of the marketplace dynamics and consumers to identify your unique selling proposition and better target your organization’s goals and objectives to the needs and characteristics of the marketplace.

Know your Customers

Customer retention is critical to the success of any business. Current customers are easier to engage, cheaper to retain, more likely to spend more dollars with you, and can recommend your products and services to others. But, to retain customers, you first have to know and understand them. Marketing Research is critical to understanding how your current customers perceive and engage with your products and services. Customer experience and customer satisfaction studies conducted on a regular basis measure change in customer perceptions due to marketing programs and tactics deployed by your company and competitive activity.  Regular Awareness, Attitude, and Usage research can help you further understand the needs and wants of your customers and the characteristics of their lifestyle, media consumption, and demographics that you can leverage to better meet those needs and wants.

Know your Prospects

Like a shark that must swim forward to stay alive, a business organization must grow to survive. Marketing Research is necessary to learn about the differentiating characteristics of your non-customers and your prospects. Deploy research among prospective customers to measure attitudes and usage of your competitor brands as differentiated from your customers.  Additionally, a Market Segmentation study can be used to group prospects into homogenous segments that can be differentially targeted with specific marketing.

Know your Competitors

In his famous treatise, “Art of War”, Sun Tzu says, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” Having insights about your competitors can identify gaps in their product and service delivery to exploit in your tactical marketing. The starting point is to gain a relative measure of brand awareness for your company and that of your competitors. Interviews with your competitors’ customers can identify competitive brand positionings relative to your own and their strengths and weaknesses. Ultimately, your analysis should “map” or compare your brands’ strengths and position versus those of your competitors.

Know your Communication

George Bernard Shaw is quoted, “The single biggest problem in communication is the illusion that it has taken place.” In a world overrun with messaging, how do you get your messages to stand out? Marketing Research is the vehicle to provide feedback about how successful your marketing campaigns are in building awareness and supporting your brand positioning.  Attitudinal information will also help guide the development and structure of your advertising and promotional messaging to effectively break through the clutter, clearly communicate, and support the positioning and unique selling proposition of your products and services.

Therefore, don’t avoid conducting marketing research because you feel that it is out of reach due to cost, complexity, or relevancy.  You need to know your company, your customers, your prospects, your competition, and your communication to be successful and thrive in the marketplace. Marketing research can provide you with the answers you need.

 

Carl Fusco

Carl Fusco is an accomplished Marketing Research Consultant who helps businesses more effectively solve problems by applying research techniques and data-based insights.  For more information, reach out to Carl at fuscoresearch@gmail.com

 

 

 

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me, so please leave a comment.

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Jim Weber Lands VP Marketing Search

Jim Weber – President
New Century Dynamics Executive Search

New Century Dynamics Executive Search is pleased to announce that Jim Weber has landed an Exclusive Search to find a VP of Marketing for a Midwestern-based Casual Dining Brand.  This is an established, but growing franchising company looking for a seasoned Restaurant Marketing Professional to lead the Marketing Function.  This position reports to the CEO.

Position Summary: 

The VP/Director of Marketing will direct and oversee the Marketing department.  The role reports to the CEO and serves as the Brand Leader for The Brand. This role has oversight responsibility to design, implement and monitor effective marketing strategies that align with our business goals. The Successful Candidate plays a significant role in shaping the company’s strategic marketing planning and ensures strategies contribute to the company’s long-term success.

 

Essential Functions: 

    • Leads overarching brand strategy and initiative calendar of consumer-desired programs to support strategic goals and increase brand awareness.
    • Defines brand positioning in the marketplace, brand objectives for short- and long-term growth, and strategies and tactics to achieve growth.
    • Has a clear vision for the business; maintains a strategic perspective for concept development and enhancement. Generates and encourages breakthrough ideas to promote the development of the organization and its team members.
    • Uncompromising commitment to the guest experience; consistently seeks to improve guest satisfaction and understand core customer needs. Conducts consumer research and utilizes feedback to increase guest experience and identify challenges and opportunities for growth.
    • Skilled at the development and implementation of alternative strategies when faced with challenging environments; capable of completing key assignments and devising effective alternatives when roadblocks appear.
    • Ensures effective and efficient marketing, branding, and communications strategies across all channels.
    • Drive marketing ROI and performance through a result-driven approach, continually testing and evaluating new modern marketing opportunities and reporting results of programs.
    • Maximize marketing results across a variety of channels and vehicles. Utilize data/analytics to understand customer behavior, determine customer personas, and develop a comprehensive set of marketing programs.
    • Generate a clear view of our competitive landscape and positioning strategies. Identify opportunities to reach new market segments and expand market share.
    • Owns brand framework and visual identity.
    • Leads menu innovation strategy and menu engineering.
    • Conducts consumer research and understanding of core customer needs. Identifies challenges and opportunities for growth.
    • Prepares regular reports and presentations on marketing metrics for the CEO.
    • Oversees marketing team including team development. Sets current and long-term goals for the marketing team.
    • Designs and reviews the Marketing department’s budget.
    • Prioritizes marketing projects and allocates resources accordingly.
    • Forecasts hiring needs for the Marketing department
    • Participates in the quarterly and annual planning of the company’s objectives
    • Oversees Marketing expenses/allocations and regularly updates monthly projected sales.

Qualifications and Experience: 

    • Proven work experience as a VP of Marketing, Marketing Director, or another senior role.
    • Demonstrable experience designing and implementing successful marketing campaigns.
    • Experience with Google Ads, Facebook, Instagram YouTube, and other social platforms.
    • Experience with SEO marketing and optimizing content for landing pages.
    • Experience with content management software and digital marketing tools and techniques.
    • Strong leadership skills.

Please contact Jim Weber with your interests or referrals.

All communication, whether written, oral, or electronic should be addressed to:

 

Jim Weber – President
New Century Dynamics Executive Search

 

James E. Weber, President

New Century Dynamics Executive Search

Tel. 770-354-2817;

jimweber@newcenturydynamics.com

 

 

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7 Questions Customers Will Ask About Sustainability

Consumers are at the forefront of the eco-friendly revolution. Multiple studies have revealed what many business owners already know — customers prioritize sustainability. For aspiring entrepreneurs, this means you need to prioritize sustainability, too. You also need to be prepared for the questions that customers might ask about your sustainable business practices. Today, New Century Dynamics Executive Search goes over seven important points that will reveal your business’s commitment to sustainability.

 

  1. “Where is this product sourced from?”

Where a product comes from often determines whether or not it is sustainable. Products that are delivered via long-distance shipping, for example, contribute to carbon emissions. You can avoid this by sourcing products from local suppliers.

 

  1. “How does your business benefit the ecosystem?”

Some customers care about specific elements of sustainability, such as the ecosystem. You can answer this question with marketing materials that highlight how your business practices are benefiting the environment. Be specific when you describe and market these benefits.

 

  1. “Does your business use sustainable products?”

Customers know that sustainability requires a long-term commitment from a business. They want to know that you’re using sustainable products in your daily operations. These products might be pricier than traditional items, but they’re a worthwhile expenditure — and customers will be reassured to know that your business’s commitment to the environment includes sustainable purchasing practices.

 

  1. “How are you reducing paper waste?”

Paper waste is a major cause of pollution, and well-informed customers will want to know that you’re actively fighting this problem. You can address the issue by replacing your paper invoices with electronic invoices. An electronic invoice system will also allow you to create an invoice with a premade template. Simply customize it with your logo and add any text or colors that you’d like.

 

  1. “Was your business founded on sustainable business practices?”

You might be asked whether your company has always maintained sustainable business practices. It’s okay if the answer is no — it’s better to dive in and start your business than it is to waste time and aim for perfection. If you’re ready to get started, establishing an LLC is a great place to start. You can start yours with help from a formation service, and you’ll be able to take advantage of less paperwork and minimized liability. However, not all formation services are the same, so check BestLLCServices.com reviews to make sure you’re getting the best deal available.

 

  1. “How did you learn about sustainable business practices?”

Your successful implementation of sustainable business practices might inspire others to start their own sustainable businesses — and they’ll likely have questions. You can help other entrepreneurs by sharing the resources and research that helped you learn about sustainability.

 

  1. “How do you balance profit with sustainable practices?”

Balancing sustainability and profit is often a concern for new business owners, and customers who are interested in your business model might ask about it. You can tell them that sustainability often helps businesses grow and generate greater revenue.

 

Have Answers Ready and Have a Plan for Sustainability

Building genuine connections with your clientele is the key to ensuring your business’s long-term success. Customers who are invested in your business will want to know more about it, and they may ask any of the aforementioned questions. You can strengthen customer relationships by answering honestly and maintaining sustainable practices such as electronic invoicing.

New Century Dynamics Executive Search is focused on providing Retained Search for the Service Industry: Segments of interest include Food Service Distribution, Restaurant and Hospitality, and Retail. Call 770-354-2817.

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

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