Category: Career Management

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Your Writing Skills Will Shorten Your Job Search

“I would rather die than engage in public speaking.”   A common refrain about the fear of public speaking.

 

I understand the trepidation of public speaking. I remember my personal journey to become comfortable speaking in front of a group. I saw public speaking skills as a career development opportunity. Competency as a public speaker is generally considered a key component of success. So, I worked to become proficient in this area.  That skill has served me well.

 

I have, however, learned that there is a corollary to public speaking phobia.  Apparently, for many, writing articles for publication is more frightening than public speaking. Writing is not only important while you are gainfully employed. Writing skills are required to support your job search.  General correspondence, including intro letters, biographies, and resumes, is a critical component of a job search.  Additionally, professionals can effectively reduce their time in a job search by writing articles and blogging.  This kind of writing expands the candidate’s exposure to potential employers.  It also provides one’s network with material to facilitate important introductions. The failure to use this skill is an unfortunate, lost opportunity.    Wise professionals employ their writing skills to shorten their job search.  The lack of writing articles while seeking employment will likely result in a longer job search duration

 

Temporary unemployment is not a crime. Unless you’re unemployed because you committed a crime. That is another matter altogether. Temporary unemployment carries no stigma.   There is no shame attached to temporary unemployment. For most professionals, it is a natural part of the modern economy. Mergers and acquisitions, organization restructuring, new technologies, and other cost-cutting measures are common reasons for turnover.  Job loss under these circumstances is beyond the employee’s control. Most professionals understand this phenomenon.  They have experienced unemployment during their careers.  Most are willing to help others reconnect.  They are grateful for the help they received when they were between jobs.  They understand the value of “paying it forward.”  It is the job seeker’s priority to minimize the time between jobs.   In this regard, the job seeker must help their network help them.

 

Writing provides a legitimate opportunity to ask a potential employer to contribute to your articles.  Executives have a large body of knowledge, and they are willing to share their learning within ethical boundaries. My experience is that, given their time constraints, Executives are open to providing their thoughts on industry matters. Most are happy to contribute, including interviews within certain boundaries. They appreciate being credited for their thoughts in the article.  It is a win/win.  You initiate a non-threatening networking contact while helping that person enhance their industry reputation. The obvious benefit of writing articles is an increased awareness of your accomplishments.   It helps reinforce your professional acumen.  It improves your ability to gain access to key executives.

 

One of the many benefits of my coaching practice is to help my clients regain employment.  I advise them to take a systematic approach to their job search. I advise job seekers to engage in extensive networking, to send resumes to prospective employers, and to make time to enhance their professional skills.  These three job search strategies seem to be obvious, and they are.  I recommend that they create a mailing list of friends, relatives, business associates, and other networking contacts.  Then, to keep these folks updated on their job search, with periodic updates. Believe me, your network wants to hear from you so they can be helpful. You are not an annoyance. At some point, we have all been in the same situation.  However, some activities I recommend may not be obvious components of these strategies.  One such activity is writing articles, blogging, and/or reacting to other published articles.  ITB Partners helps job seekers craft relevant articles, publish them on our website, and further distribute them through our network marketing platform.

 

Conclusion

The three primary strategies for a successful job search are extensive networking, sending resumes to prospective employers, and sharpening your professional skills.  Networking is about building a team to help you.  Sending out resumes to prospective employers is about getting in the queue for their internal recruiting process.  Sharpening your professional skills improves your marketability.  Publishing articles is a proven technique to shorten one’s time in a job search.  It is a difficult concept for many to accept. The lack of confidence as a writer may increase the duration of your unemployment.  ITB Partner’s platform is designed to help distribute articles

Thank you for your interest in ITB Partners.  For further information about ITB Partners and its Value-Added Strategy, please visit our website at www.itbpartners.com, or contact Jim Weber.

 

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our perspective and would like to receive regular posts directly in your email inbox. To this end, please put your contact information on my mailing list.

Your feedback helps me continue publishing articles you want to read.  Your input is important to me, so please don’t hesitate to share your thoughts.  Jim.Weber@itbpartners.com

 

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It’s That Time Again

It is that time again.  Time to reflect on our achievements this year and look forward to setting goals for the coming year.  As I dictate this post, I am standing in my garage, basking in the glow of having completed a significant personal goal for 2025.  What a great sense of accomplishment! It’s a real rush! That goal was to build and install 12 cabinets in the garage.  My objective was to improve our storage efficiency and better manage clutter.   Completing this goal has given me the incentive and confidence to move on to a bigger goal for 2026.

 

Achieving goals is difficult for many.  This is especially true for personal goals, often stated as “New Year’s Resolutions.” Many who set New Year’s Resolutions at the beginning of the year abandon those goals after a few short months. That is an interesting, if not sad, phenomenon. I suspect that the same people are more successful in achieving employment-related goals. So what’s the difference between achieving personal goals and professional goals?

 

The significant difference between achieving personal and work-related goals probably lies in accountability and incentives. In a work environment, accountability is expected as people have superiors who monitor and evaluate their work.  Performance is a condition of employment. Additionally, meeting employment goals helps to ensure continued employment and improved remuneration. Secondly, goals established in a work environment usually follow the SMART method.  SMART is an acronym that stands for specific, measurable, achievable, realistic, and time-specific.  SMART goals are clear, understood, and create a sense of urgency. The final component to achieving one’s goals is to put a system in place to facilitate the activities required to meet them.

 

Scott Adams, author and creator of the Dilbert comic strip, has written extensively on success. He is a firm believer that the difference between success and failure lies in the system established to achieve one’s goal. In addition to supervision and accountability in the workspace goal, achievement is supported by systems.

 

From Wikipedia: A system is a set of interacting or interrelated elements, parts, or components that work together as a unified whole to achieve a specific purpose, functioning within defined boundaries and influenced by an environment, whether concrete (like the circulatory system) or abstract (like a government or computer network). A key feature of a system is that its combined behavior produces results the individual parts can’t, relying on the connections (linkages) between its parts (nodes).

 

Keys to making and achieving your goals.

    • Use the SMART Process to ensure goals are meaningful.
    • Assemble a buddy system to support and hold each other accountable as you achieve goals.
    • Develop a System to document and employ to ensure goal attainment.

 

As mentioned earlier, I just completed a primary personal goal for 2025: building and installing twelve cabinets in my garage.  Why was this goal so important to me?  I was highly motivated to achieve this goal as we needed better organization in the garage. I viewed this goal as a great way to improve my experience and skills in preparation for 2026. I paced myself by completing one cabinet each month. My follow-on goal is to build five end tables, a coffee bar, a towel chest for the bathroom, and possibly a sofa table for the apartment we built in the basement. I set this goal because I knew it would make our garage more efficient and provide experience to achieve next year’s goal. In other words, it was a strategic goal with an efficient application.

 

Success in life is the ability to set and achieve significant goals.  I don’t know anyone who has achieved success without setting goals and making plans to achieve them.  People who fail to achieve a desired outcome either don’t know how to set goals, don’t follow a system to achieve them, or both.  The key to achieving personal goals is to follow the same process employers use to achieve business goals.  Use the SMART process to establish your goals.  Assemble a team to inject accountability and provide emotional support.  Develop a system to identify and map the processes and procedures required to attain your goal.   Plan your work, and work your plan!

 

Epilogue: Setting SMART Goals and a System for Weight Loss

First Step – Set a Smart Goal

    • Lose 30 lbs in 6 months. Approximately 1.15 lbs per week. (Specific, measurable, achievable, reasonable, and time-specific
    • Set a date and time each week to weigh in and record current weight. Recognize progress or corrections needed.

 

Build a Support Team

    • Check in with your Family Doctor and Nutritionist for guidance
    • Find a diet buddy or buddies to create a support group for recognition and continued encouragement
    • Consider a Gym membership, a Personal Trainer, or a personal exercise routine

 

Create a System

    • Consider a Digital Application to track your stats, i.e., daily caloric intake, exercise, weight loss, etc.
    • Consider what works for you and do more of that.  Offload activities that don’t appear to help you achieve success.

 

 

Thank you for your interest in ITB Partners.  For further information about ITB Partners and its Value-Added Strategy, please visit our website at www.itbpartners.com, or contact Jim Weber.

 

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our perspective and would like to receive regular posts directly in your email inbox. To this end, please put your contact information on my mailing list.

Your feedback helps me continue publishing articles you want to read.  Your input is important to me, so please don’t hesitate to share your thoughts.  Jim.Weber@itbpartners.com

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How Women Can Expand Their Career Horizons and Unlock New Growth Paths

Building a meaningful career as a woman today often means balancing ambition with opportunity — and learning how to turn everyday moments into stepping stones for advancement. Whether you’re entering the workforce, preparing for leadership, or seeking a more purposeful direction, growth isn’t about luck. It’s about strategy, courage, and learning to see possibilities where others see limits.

Key Insights to Remember

    • Opportunity rarely appears fully formed — you create it by showing up and staying visible.
    • Personal growth accelerates when you seek learning environments that challenge your comfort zone.
    • Networking with intention is just as critical as mastering your craft.
    • Investing in education and leadership development amplifies both credibility and confidence.
    • Flexibility and self-awareness are the foundation of sustainable success.

Rethinking Growth: From Climbing Ladders to Building Ecosystems

Traditional career advice often focused on “climbing the ladder.” But for many women, success feels more like building an ecosystem — one that supports evolving goals, personal values, and community impact.

Here are several strategic actions to help you grow beyond the job description:

    • Prioritize visibility. Speak up in meetings, publish your insights, and volunteer for cross-functional projects that showcase your expertise.
    • Curate mentors and allies. Diverse mentors — across gender, role, and industry — help you see both your blind spots and your hidden potential.
    • Focus on transferable skills. Adaptability, communication, and leadership literacy open the door to roles you haven’t yet imagined.
    • Negotiate from knowledge. Understanding your value and articulating it clearly can redefine the terms of your career growth.

Structured Strategies for Progress

No matter your industry, small, consistent actions compound into lasting professional change. The following checklist outlines how to stay grounded.

    1. Define your next horizon. Is it a promotion, a pivot, or a new skill set? Write it down and align your weekly actions to that goal.
    2. Audit your current strengths. Identify where your expertise creates measurable outcomes — these become your leverage points.
    3. Commit to lifelong learning. Regularly invest in workshops, credentials, or advanced degrees that build credibility.
    4. Seek feedback early and often. Constructive critique fuels faster improvement than silent effort.
    5. Protect your energy. Growth is unsustainable without rest, clarity, and personal boundaries.

Education as a Catalyst: Turning Ambition Into Impact

Earning an advanced degree can be a powerful step for women who want to strengthen their leadership identity and career mobility. For example, pursuing an online doctorate in education enables professionals to lead change while maintaining career continuity.

Programs like these are built for working women who want flexibility without compromise. Fully online formats enable applied research, drive real-time innovation, and translate academic insights into practical leadership. Graduates often move into executive roles in education, nonprofit management, public service, and corporate learning — fields that need leaders.

Comparing Career Growth Strategies

Below is a snapshot of three common growth approaches — and how to decide which aligns best with your current phase.

Strategy Type Best For Core Advantage Watch Out For
Skill Deepening Early- to mid-career professionals Builds expertise and credibility May narrow your exposure to new disciplines
Lateral Exploration Professionals seeking change or variety Expands networks and cross-domain understanding Can temporarily slow vertical progression
Formal Advancement Aspiring or current leaders Positions you for executive roles and influence Requires time investment and consistent focus

The Everyday Practice of Growth

Career advancement doesn’t always happen in leaps — often, it unfolds in subtle moments of courage: asking for feedback, presenting an idea, or choosing to lead a project no one else wants. Growth becomes sustainable when curiosity, not fear, drives your decisions.

“Level-Up Logic” — A Quick Career FAQ

Here are a few of the most common questions women ask when they’re ready to step into new opportunities:

    1. How can I identify the right next move?
      Start by defining what “growth” means to you — higher pay, more impact, or greater flexibility. Then assess which roles, industries, or learning paths align with those values.
    2. I’m afraid of being underqualified for leadership roles. What should I do?
      Remember, potential often outweighs perfection. Focus on your transferable skills — strategic thinking, communication, empathy — and pursue targeted learning or mentorship to fill any real gaps.
    3. Do advanced degrees still make a difference?
      Yes. Beyond credentials, structured learning environments signal commitment, deepen expertise, and often expand your professional network. They also build confidence to navigate complex leadership scenarios.
    4. How can I balance growth with personal responsibilities?
      Flexibility is the key. Online programs, hybrid work models, and project-based consulting allow women to grow professionally without sacrificing family or personal goals.
    5. What if I feel stuck or overlooked?
      Visibility starts with advocacy. Communicate your goals to mentors and managers, and document your achievements. Sometimes, simply articulating what you want realigns how others perceive your readiness.
    6. How can I maintain momentum after achieving a major milestone?
      Shift from achievement to influence — mentor others, contribute to thought leadership, and build initiatives that extend your impact beyond your individual role.

Conclusion

Career growth for women is no longer a single trajectory — it’s an evolving ecosystem of learning, leadership, and lived experience. By investing in education, embracing strategic visibility, and leading with clarity of intent, you turn ambition into momentum and opportunity into sustained influence.

The future belongs to women who design their own paths — and step forward with both purpose and preparation.

 

Thank you for your interest in ITB Partners.  For further information about ITB Partners and its Value-Added Strategy, please visit our website at www.itbpartners.com, or contact Jim Weber.

 

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our perspective and would like to receive regular posts directly in your email inbox. To this end, please put your contact information on my mailing list.

Your feedback helps me continue publishing articles you want to read.  Your input is important to me, so please don’t hesitate to share your thoughts.  Jim.Weber@itbpartners.com

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Unlocking Hidden Brilliance:

 How to Identify and Maximize the Potential of Underutilized Employees

Board Meeting

Every organization has talented employees whose full potential goes untapped. Often, they’re not underperforming; they’re underutilized. This guide helps leaders and managers identify those hidden strengths, align roles with skills, and implement strategies that transform quiet competence into active contribution, improving engagement, innovation, and overall performance across the organization.

Key Takeaways

Underutilized employees are often untapped assets rather than underperformers. To unlock their potential:

    • Recognize misalignment between role, skills, and motivation.
    • Use transparent feedback loops and skill-mapping tools.
    • Offer structured learning pathways and career visibility.
    • Combine empathy with measurable development frameworks.

Hidden Talent: The Problem Few Leaders Talk About

All organizations have dependable yet unchanging employees.  They attend meetings, complete tasks, and clock out. What’s missing isn’t talent; it’s direction. Leaders often confuse underutilization with disengagement, when it’s really misplacement.

Research from Gallup’s workplace analytics suggests that only one in three employees feels their strengths are used daily. That’s not a performance problem — it’s an allocation issue.

Why This Matters

When capable employees remain underused:

    • Innovation stalls.
    • Engagement drops.
    • Retention costs skyrocket.

In contrast, leaders who identify and reassign latent skills often see measurable productivity spikes, sometimes up to 20%, according to Harvard Business Review.

How to Spot Underutilized Employees

Signal What It Might Mean Recommended Action
Consistent, average performance Lack of challenge Assign stretch projects or cross-functional work
Low participation in discussions Confidence or recognition gap Offer mentorship or presentation opportunities
Frequent “I can help with that” moments Hidden expertise Create a skills inventory or peer-training system
High engagement on side projects Misaligned role fit Reassess career path and internal mobility options
Silent but steady contributors Introverted leadership style Use one-on-one sessions to surface insights

The Skill Reclamation Framework

A simple 4-step system helps managers reclaim dormant capability:

    1. Detect Misalignment – Compare actual responsibilities with skill inventory.
    2. Clarify Goals – Ask employees what energizes them — and what drains them.
    3. Design a Growth Track – Create rotational assignments or innovation labs.
    4. Measure Growth – Track progress via peer feedback, KPIs, or development sprints.

For broader frameworks, SHRM’s career mapping resources and CIPD’s employee engagement resources are excellent starting points.

Investing in Continuous Learning

Encouraging employees to pursue additional training or education is one of the most effective ways to close skill gaps and re-engage talent. Many organizations now support flexible, accredited programs that align with employee career goals.

Online degree pathways, such as Computer Science bachelor’s programs, allow full-time professionals to build technical fluency while balancing work and study. By earning a computer science degree, employees can deepen their understanding of IT systems, programming, and core computational theory — skills that often translate directly into business innovation and cross-departmental efficiency.

Frequently Asked Questions

How do I know if someone’s underutilized vs. disengaged?
 Look for curiosity. Underutilized employees ask “why.” Disengaged ones stop asking altogether.

What if reassigning roles isn’t possible?
 Add autonomy within the current scope — let them lead micro-projects, mentor peers, or redesign small processes.

Is this about giving them more work?
 Not more meaningful. Align responsibilities with what builds mastery and trust.

How often should I reassess skill alignment?
 Quarterly check-ins keep role-fit dynamic and avoid skill decay.

Strategic Pathways to Maximize Potential

    1. Make Skills Visible
      Create an internal, living database of team skills and certifications. When skills are visible, managers can match the right people to high-impact projects, increasing engagement and collaboration.
    2. Expand Development Access
      Subsidize online learning, micro-credentials, and professional certifications. This investment not only boosts competence but also signals that your organization values continuous growth.
    3. Promote Career Flexibility
      Enable lateral movement programs that let employees explore adjacent roles. This combats burnout, increases retention, and strengthens overall adaptability.
    4. Recognize Meaningful Contributions
      Move beyond job titles when rewarding achievements. Recognizing innovative thinking, process improvements, and peer mentoring can elevate morale and loyalty.
    5. Build Mentorship Networks
      Pair high-performing veterans with quieter, under-the-radar contributors. This encourages knowledge flow, builds confidence, and integrates diverse perspectives into problem-solving.

Building Growth Channels

Organizations that thrive make skill expansion a system, not a perk.
Here are some tools and programs that make that possible:

Spotlight Resource

Miro offers a library of team-building and skill-mapping templates that help visualize employee strengths. Managers can use these to design better team compositions and reduce redundancy — turning visibility into velocity.

Quick Actions

      • Conduct a quarterly “hidden strengths” audit.
      • Introduce one skill-sharing session per month.
      • Build an internal talent mobility dashboard.
      • Align project roles to motivation, not just experience.
      • Encourage self-led learning with time and resources.

Conclusion

Underutilization is not a flaw in people — it’s a gap in system design. The most successful leaders treat their workforce like an evolving ecosystem: adaptable, intelligent, and filled with latent value. Recognize it, realign it, and you don’t just boost performance — you build belonging.

I appreciate your interest in ITB Partners.  For further information about ITB Partners and its Value-Added Strategy, please visit our website at www.itbpartners.com, or contact Jim Weber.

 

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our perspective and would like to receive regular posts directly in your email inbox. To this end, please put your contact information on my mailing list.

Your feedback helps me continue publishing articles you want to read.  Your input is important to me, so please don’t hesitate to share your thoughts.

Jim.Weber@itbpartners.com

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The Modern Leader’s Remote Learning Stack: Growing Without Slowing

In a world where executive calendars rarely allow downtime, modern leaders are turning to remote learning ecosystems that put growth into motion. From on-demand leadership masterclasses to language learning programs, these digital tools make development continuous instead of disruptive. The result is a new model of professional growth — flexible, personalized, and seamlessly integrated into even the most demanding schedules.

Summary

Busy leaders can level up through remote learning ecosystems that combine flexibility, personalization, and measurable impact. From leadership simulations and mindfulness micro-sprints to language platforms with live tutoring, these systems help professionals stay globally competent and mentally balanced — without disrupting their pace.

The Evolving Landscape of Executive Learning

Learning Type Key Benefit Ideal User AI-Integrated Example
Leadership Masterclasses Strategic thinking through case simulations Senior executives LinkedIn Learning
Mindfulness Courses Focus and resilience Founders & managers Headspace
Skill-Specific Microlearning On-demand mastery in minutes Creative entrepreneurs Skillshare
AI Coaching Systems Personalized leadership guidance High-performance teams Reclaim.ai

 

How to Build a Sustainable Learning Habit (Without Burning Out)

    1. Start Small, Scale Fast → Begin with micro-lessons (10–15 minutes).
    2. Stack by Relevance → Choose courses linked directly to your current business challenges.
    3. Sync with Your Calendar → Integrate learning blocks with tools like Google Workspace.
    4. Leverage AI Coaches → Use feedback systems that summarize insights into actionable prompts.
    5. Apply in Real Time → Embed each learning outcome into a work project within 48 hours.

Quick Checklist: Is Your Learning Stack Future-Ready?

✅ Courses adapt to your availability
✅ You can measure ROI on learning time
✅ Progress syncs across devices
✅ Includes cognitive recovery or mindfulness components
✅ Offers trial flexibility and tutor personalization
✅ Encourages reflection and application loops
✅ Supports cross-cultural communication
✅ Integrates with productivity apps (Slack, Notion, etc.)
✅ Delivers micro-certifications
✅ Feeds insights into your daily workflow

Expanding Global Communication with Language Learning

Remote learning platforms enable leaders to connect seamlessly across borders. Flexible systems built around personalized instruction help executives strengthen intercultural fluency and negotiate in multilingual markets — all while adapting to irregular schedules.

Notably, if you’re looking for different types of classes in Spanish, immersive online tutoring platforms provide flexible structures, trial sessions, and the ability to switch tutors until you find your ideal learning match.

The Tools Worth Your Time

Top Platforms for Busy Leaders

    • Leadership Dynamics – immersive simulations that train real-world decision-making (Harvard Online).
    • Mindfulness Micro-Routines – track calm and clarity with adaptive modules (Calm Business).
    • Adaptive Language Paths – conversational skill-building systems that evolve as you do.
    • Strategic Masterclasses – leadership labs blending psychology and negotiation theory (MasterClass).
    • Team Development Suites – organizational learning dashboards with AI-driven progress mapping (Udemy Business).

FAQs

Q1: How can I fit remote learning into an unpredictable day?
Use microlearning apps with calendar syncs and audio mode for commute learning.

Q2: Which type of learning improves leadership adaptability fastest?
Scenario-based simulations paired with real-time feedback loops outperform static courses.

Q3: Is mindfulness really worth the time?
Yes — sustained practice improves decision accuracy and emotional regulation.

Q4: What’s the best balance between skill and well-being learning?
A 70/30 split — seventy percent upskilling, thirty percent mental resilience.

Q5: How do I measure if my learning investments pay off?
Use KPI-linked dashboards that translate hours learned into output deltas or retention metrics.

Q6: How can language learning enhance my effectiveness as a global leader?
Language learning sharpens cultural awareness, strengthens communication in international markets, and builds trust across diverse teams.

Glossary

    • Microlearning → Bite-sized lessons designed for short, frequent engagement.
    • AI Coaching → Adaptive learning powered by algorithmic feedback loops.
    • RAG Systems → Retrieval-Augmented Generation systems that personalize content.
    • Neuroleadership → The neuroscience-based approach to management and decision-making.
    • Asynchronous Learning → Self-paced instruction without live attendance requirements.

Spotlight: Notion AI — Turning Learning Into Action

Notion AI helps leaders turn insights from remote courses into structured, retrievable knowledge. By summarizing lessons, generating action plans, and integrating them with ongoing projects, it bridges the gap between learning and execution. For business leaders managing constant input, Notion AI transforms scattered notes into organized systems for growth — without adding extra hours to the day.

In the era of hybrid work and nonstop demands, growth no longer requires stepping away from the desk. Remote learning ecosystems empower leaders to build skills, clarity, and focus at their own pace. From leadership agility to mindfulness and language learning, continuous development now fits seamlessly into daily life. The future of leadership belongs to those who learn as they lead — and never stop evolving.

I appreciate your interest in ITB Partners.  For further information about ITB Partners and its Value-Added Strategy, please visit our website at www.itbpartners.com, or contact Jim Weber.

 

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our perspective and would like to receive regular posts directly in your email inbox. To this end, please put your contact information on my mailing list.

Your feedback helps me continue publishing articles you want to read.  Your input is important to me, so please don’t hesitate to share your thoughts.

Jim.Weber@itbpartners.com

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Why Do You Want to Leave Your Current Employer to Work For Us?

“Why do you want to leave your current employer to work for us?”  That question was the topic of a recent coaching session. My client, let’s call him Dave, scheduled a call to discuss an upcoming interview.  He wanted to validate his interview strategy and thought my feedback would be helpful.  He was particularly interested in my counsel on this one question: “Why do you want to leave your current employer to work for us?”   I told Dave that it is a good question and commended him for seeking my advice.  I went on to say that this question is typically one of the first asked in an interview.  It is an important question that requires a thoughtful answer.  It is an excellent opportunity for the candidate to answer strategically and set the tone for the complete interview.

Dave’s inquiry pertained to the second question an interviewer is likely to ask a candidate.  The first being, “tell me a little about yourself.”  This question is often used as an ice breaker to establish rapport.  However, both questions are opportunities that the experienced job seeker uses to capture the interviewer’s interest and guide the direction of follow-up questions.  To achieve this, compelling answers are crucial.

I explained that when an interviewer asks, “Why do you want to leave your current employer to work for us?” he is asking you two questions.   The interviewer is listening to determine if your motivation to change jobs is sound and realistic.  Your answer will reveal much about your ethics and your conscientiousness for job responsibilities.  On a more subjective level, he is listening for clues that you may be disingenuous, which could be a potentially poor fit for their needs. The interviewer is looking for red flags that would disqualify your candidacy.  They don’t want to hire a problem employee or a poor performer.    In this regard, I told Dave that above all, his answer should be upbeat and positive. He must not disparage his current employer. Otherwise, he could be viewed as a troublesome employee, a negative influence if hired.  This would likely eliminate him as a viable candidate.

 

Reasons to look for a new job.

      • Professional growth- Greater responsibility, challenge
      • Leadership
      • Compensation-Benefits
      • Better working environment/culture
      • More stable company
      • Pursuing a new industry/career
      • Facilitate relocation
      • Better work-life balance

 

Employers want to hear a clear, concise answer to the question. They want to understand your intentions for a job search. They want to know if your interest is genuine.  They want to know that your motivation aligns with their needs.  You must memorize a good, well-rehearsed answer to the question.  The interviewer will notice any hesitation in your voice, so practice your delivery until it is second nature.  That will alert them to red flags for further exploration.

 

To answer the question most effectively, one must know the target employer. The candidate must be familiar with the employer’s culture, strategy, and key initiatives, and understand how their skills, experience, and interests align with the company’s objectives. The most effective response will demonstrate that you have researched the company’s situation to learn about its employment needs.  Furthermore, you can explain how you plan to use your skills and experience to support the target company’s culture, key initiatives, and competitive strategy.

 

This is an opportunity to speak about your career interests with enthusiasm and excitement.  You can talk about job skills and personal strengths that have contributed to your success.  You can point out accomplishments that align with your career goals and those of your potential employer.  Concentrate on the plan for your career; career growth and new challenges, to be a part of a broader vision of your ultimate career goal.

 

The question, “Why do you want to leave your current employer to work for us?” presents the job seeker with an excellent opportunity to make a positive impression and influence the direction of the interview.  It provides an opportunity to showcase how your experience, skills, and interests align with their requirements.  However, the most effective answer requires the job seeker to complete due diligence on the target employer.  They must have a clear understanding of the company’s strategy and key initiatives.  The job seeker must understand the company’s culture and their value system.  Armed with this information, the job seeker can craft answers that demonstrate how their skills, accomplishments, and career goals align with the employer’s needs.

I appreciate your interest in ITB Partners.  For further information about ITB Partners and its Value-Added Strategy, please visit our website at www.itbpartners.com, or contact Jim Weber.

 

Jim Weber – Managing Partner,  ITB Partners

I hope you enjoyed our perspective and would like to receive regular posts directly in your email inbox. To this end, please put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is important to me, so please don’t hesitate to leave a comment.

Jim.Weber@itbpartners.com

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Marketing Director Search Landed by New Century Dynamics Executive Search

Director of Marketing – Job Description

Role Overview:

The Marketing Director is a leader, brand champion, and strategist who generates a profitable revenue base for our franchisees.  The Director of Marketing is directly responsible for developing and implementing plans and strategies that increase brand awareness and traffic counts in the Cafes and supporting franchisee initiatives such as community events, menu changes, calendar events, local events, etc.  This includes leading/managing internal resources and project teams, as well as direct oversight of external marketing-related business, franchisees, suppliers, and vendors.

Role Requirements:

    • Works closely with franchisees to improve their financial performance.
    • Participate in weekly strategy/update meetings
    • Conduct Cafe / Market visits x per quarter
    • Member of the new Cafe/market open team
    • Partner & align with the operations team
    • Promotes the culture and the Cafe operations

 

Role Responsibilities:

Marketing Strategy (increase guest traffic and check average)

    • Work closely with Operators and Franchisees and key management to develop Local Store marketing plans
    • Drive and facilitate execution of plans
    • Build and manage the event planner
    • Build and execute event strategy around dates, and community / local events

New Market Penetration / New Cafe Openings

    • Build and execute plans to support new Cafe openings and new market penetration
    • Assess post-open KPIs (options/strategies) to maintain new Cafe open momentum

  

Guest Insights

    • Facilitate the understanding of the Store trade areas and boundaries
    • Source, collect, and assess guest demographics
    • Ensure understanding of guest data and traffic/check trends

 

Social Media / Customer Facing Technology

    • Assess the current strategy, to upgrade and improve execution
    • Develop and execute plans to increase the operator’s profitability.
    • Assess and recommend opportunities for brand building and enhanced PR.

 

Ideal Candidate Profile

Knowledge / Skills / Abilities (KSAs)

    • Degree in Marketing
    • Proficient Analytical Skills
    • Minimum of 7+ years direct QSR. Or Quick Casual marketing experience
    • Successful creation and execution of revenue-generating strategies
    • Direct experience leading new store openings and new market penetration strategies
    • Basic understanding of Cafe operations
    • Social Media Savvy
    • Customer Facing Technology Savvy
    • Experience with Consumer Insights
    • Proficient in office tools (Microsoft Office)
    • Project management skills
    • Ability to multi-task
    • Solid written and verbal skills

 

Behavioral Profile –(Leadership-Teamwork-Conscientious)

    • Excellent communication skills
    • Ability to influence and persuade others
    • Ability to take constructive criticism
    • Ability to work effectively within multiple levels of an organization and individuals
    • Creative
    • Self-motivated, energetic, highly organized, and able to manage multiple tasks and projects

 

Physical Requirements (ADA):

    • Sitting at a desk – using a computer, telephone, etc. 50% of the time
    • Lifting/carrying no more than 15 lbs. – minimal % of the time
    • Meeting Management – (standing, sitting, interacting) 30%
    • Travel (domestic based on openings and events): 30-40 % of the time

 

Jim Weber – President
New Century Dynamics Executive Search

This document is presented to you confidently.  All communication, whether written, oral, or electronic should be addressed to the following:

 NEW CENTURY DYNAMICS EXECUTIVE SEARCH

Tel. 770-354-2817;

e-mail: JimWeber@Newcenturydynamics.com

 

 

Marketing Director Search Landed by New Century Dynamics Executive Search

The Marketing Director is a leader, brand champion, and strategist who generates a profitable revenue base for our franchisees.

https://wp.me/pa0WEz-3fs

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Flex HR, is Offering HR Bootcamp & Panel Discussion.

On Thursday, February 29,

FlexHR Bootcamp

In partnership with SHRM ATL, FlexHR offers a one-day HR Boot Camp and interactive panel discussion. Our HR expert consultant panelists will provide expert advice focusing on present and forthcoming HR demands, strategies, and best practices designed to help you become more knowledgeable and stay ahead of current HR trends.

 

 

 

Space is limited, so be sure to reserve your spot today.

Lunch and valet parking are included.

REGISTER NOW

After our Bootcamp, attendees will obtain QR codes to receive the 4 SHRM PDC/HRCI CEU credits. You will also receive a QR code that takes you to the content discussed throughout the day provided by Flex HR.

 

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Navigating the Quiet Quitting, Hiring, and Firing Trends

You may have noticed #QuietQuitting all over social media, or heard about a TikTok video by Zaid Khan, an engineer in his twenties, who discusses the trend of those who feel that life is more than the hustle of working long hours and going the extra mile. Instead, he expresses the view that it’s okay to show up and simply fulfill the requirements in your job description and then leave, as we aren’t defined by our work.

This philosophy isn’t just being adopted by twenty-year-olds and TikTokers, however. Over 50% of American workers could be called quiet quitters, according to Gallup, and though many are under 35, as many as 18% of workers of all ages are disengaged.

The quiet quitting trend started in 2021, after the pandemic and at the beginning of the great resignation. At the same time, quiet firing and hiring have risen.

What Are Quiet Quitting, Firing, and Hiring?

Quiet quitting is also sometimes called soft quitting. Though someone isn’t quitting, they begin putting in the minimum effort to be considered doing their job. They only attend mandatory meetings, don’t work late or on the weekends, and don’t reply to phone calls or emails in their off time. In other words, they aren’t putting in extra effort to be a team player and are unwilling to make personal sacrifices for their job.

Quiet firing is what happens on the other end, and maybe a response to quiet quitting at times. A manager or company may create an environment or conditions that are unreasonable or overly taxing to try to get someone to quit, instead of just firing them outright. This can save them money or legal hassle, and be a more passive-aggressive tactic so that the employer still has leeway to deny their part.

Quiet hiring, on the other hand, is when a company tacks on responsibilities that go beyond employees’ job descriptions. They could be given new types of projects, a new position, or be required to perform certain tasks that require them to learn a new set of skills. This saves the company, time, money, and resources that would otherwise be needed to hire someone to fulfill these responsibilities.

Why Are These Trending?

But why have these trends arisen? Like the TikTokers who advocate for quiet quitting, many are striving for a work-life balance, while others are dissatisfied with their job and work environment.

any of these quiet quitters have similar motivations to those who have been actually quitting since 2021: low compensation, little growth or opportunities, and feeling undervalued or unappreciated.

These employees usually don’t set out to underachieve. Instead, they feel they are being expected to go beyond their job description and work outside their normal hours to an unhealthy extent, which detracts from their rest time and personal life. In return, these employees don’t feel supported, respected, or rewarded for their efforts. It’s no wonder they feel the need to create firm boundaries.

Quiet hiring has arisen as organizational needs change. As a healthy company grows, new tasks or projects will naturally arise, and it can feel natural (and more efficient) to assign these to current employees instead of creating new jobs. This can be a smart business practice, but keep in mind the worker needs to see some kind of fruit of their labor: an increase in pay, a new title, more paid time off, or some other reward to feel that their extra work is being valued. Additionally, they need support to learn new skills or to have the resources required to fulfill their new responsibilities with confidence and not get burnt out.

Quiet hiring can help an employee grow and learn, but be careful that their job isn’t straying too much from what they signed up for or feel comfortable and skilled to do.

How They Intersect

If organizations aren’t careful and they overly burden their employees with quiet hiring, it could lead to ‘quiet quitting.’ And quiet quitting, as previously alluded to, can lead to quiet firing if leaders begin to feel their employees are underperforming.

How HR Can Help

HR can help to regulate job creep to prevent employees from getting burnt out.

Jim Cichanski, Founder & CHRO of Flex HR, a top HR outsourcing firm, shares some of the signs that HR can look for that signal an employee might be quiet quitting: taking time off, coming in late and or leaving early, underperforming, not going the extra mile like they used to do, cutting conversations short or avoiding conversation.

Phil Davis, Senior Vice President of Flex HR shares that senior leaders can help to prevent quiet quitting by holding monthly luncheons with a cross-section of employees to stay connected with employee needs.

Instead of quiet firing, Phil Davis advises that leaders “develop and institute a “discipline without punishment” program and stay positive and respectful in communications to employees. Frequent, frank, and constructive communications with employees with issues are always appropriate.”

Jim Cichanski similarly suggests a gentle “check-in with the disengaged employee by asking them what is going on. Try to get to the employee’s main concern and see if you can put them on a route back to working and being engaged: Perhaps a change in schedule or not working with a specific employee.”

Contact us now to discuss your HR needs.

Thank you for visiting our blog.

 

Jim Weber, Managing Partner – ITB Partners

Jim Weber – Managing Partner,  ITB Partners

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FRONTLINE LEADER DEVELOPMENT AND COACHING

 

Mike Perkins

ITB partner, Frontline HR Solutions, offers an exciting new lineup of Manager/Supervisor Development, Coaching, and Training Programs.  Mike Perkins, President, announced, “With the addition of two outstanding leadership development experts, we can offer an expanded menu of customized leader development and coaching programs for businesses that understand the value of investing in their first and second-level leaders.”  Leading the enhanced development programs for Frontline HR Solutions are Rodney Atkins, former Director of Talent Management for Progress Rail, a Caterpillar Company, and Dr. Colby Jubenville, Professor and Director of the Center for Student Coaching and Success at Middle Tennessee State University. Atkins has over 30 years of manufacturing and professional services experience with Fortune 500 Companies.  Jubenville is a popular public speaker and success coach, and author of Zebras and Cheetahs: How to Look Different and Stay Agile to Survive the Business Jungle (Wiley) and Me: How To Sell Who You Are, What You Do & Why You Matter to the World.  

Studies show that frontline leaders are the number one factor in employee turnover, productivity, and engagement.  Businesses and non-profit agencies that have traditionally promoted employees to supervisor and management positions without providing leadership training and coaching have discovered that investing in the development of these leaders pays huge dividends, especially in the retention and success of the employees they manage.

“Frontline’s leadership development programs are specially-tailored for our client’s specific needs, schedules and budgets,” said Perkins.  Frontline offers over a dozen training and development options ranging from fundamental programs like The Basics Every Leader Should Know, Do and Avoid; Discrimination and Harassment Prevention; Conflict Resolution; and Effectively Holding Employees Accountable to higher-level 360 evaluations, executive coaching, employee focus groups, and personal strength and communication assessments for individual and teams.

Contact Haley Ryan at hryan@frontlinehr.com, 833/FRONTHR for more information.

 Mike Perkins, President

Frontline HR Solutions

850/291-7070

www.frontlinehr.com