Consultants To Management

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Paul caplan

Partner

Overview


Paul Caplan has 35+ years of progressive responsibility leading media, marketing, sales, content and development operations across all communication platforms. Paul assists clients in developing and executing upon digital strategies to develop new products, grow their online audiences and discover new revenue and profit opportunities. From assessing and developing strategic initiatives and action plans to guiding organizational structures and technology decisions in support of corporate goals, Paul brings real-world solutions to tackle the hurdles of integrating/enhancing traditional efforts with digital products, including web, mobile, social and data services.

Core Competencies:

Strategic Planning for Marketing, PR, andContent utilizing analog and digital channels and platforms
Direct Response advertising, marketing, and sales including direct mail, email, SEM, PPC and social.
Branding, messaging and communication   
B2B sales organization, management, forecasting, 
and budgeting
Event marketing, sales, and logistics
Account management, retention, and upsell strategies
Evaluating, acquiring and integrating technology solutions for:

  • CRM
  • Content Management
  • Marketing Automation
  • Video Platforms
  • Social
  • Mobile Apps
  • Data visualization


B2B marketing experience in the following vertical industries:

  • Technology,
  • Energy,
  • Information Security,
  • Physical Security,
  • Printing,
  • Aviation,
  • Construction
  • Recruitment


 Drivers/Motivators

  • Change agent for migration from traditional marketing/sales programs to digital-based channels
  • Alignment of marketing and sales organizations.
  • Deliver revenue initiatives which are measurable, cost-effective and scalable.


Background

  • Senior Vice President, Digital, and Data – Hart Energy
  • President – Rigzone.com, a division of DHI Holdings
  • Senior Vice President, Digital Revenues – Cygnus Business Media
  • Publisher – TechLinks
  • Group Publisher -- Primedia