ItB Partners

Consultants To Management

"Our business is your success."

Michael Sick

Michael Sick is an internationally recognized, innovative management consultant specializing in strategic marketing, advertising, and business development.  Sick is a former Marketing VP with brands including Arby’s, Pearle Vision and Jack In The Box.  Sick has been involved with hundreds of new product launches and knows first-hand that new products are the growth engines for most companies.  Sick has worked with over 100 companies including start-ups, and brands like Coca Cola, Amazon, University of San Diego, Costco, The Army Reserve, PetCo and companies involved with restaurants, E-Commerce, software, fitness, media, wireless, entertainment, and electronics.  Sick serves as a virtual CMO for clients and offers a broad range of services which span from performing a brand audit to participating in a new business effort, to defining new business opportunities, mentoring, interim management, integrating online and offline marketing, social marketing, PR and/or developing best practices. 


Core Competencies

  • Marketing Budget Optimization
  • Advertising and Promotion
  • Product Marketing 
  • Digital Marketing 
  • Social Media – Email Marketing 
  • Marketing Analytics 
  • Media Planning & Management
  • Franchise Marketing
  • Competitive Strategy



  • Cracking the code – unlocking revenue growth
  • Fact based decision making
  • Unleashing continuous learning and improvement


Vice President of Marketing – Sybra Inc./Arby’s Inc.
Vice President of Field Marketing & Promotion – Jack In The Box
Vice President of Marketing – Lyon’s Restaurants
Vice President of Marketing Lyon’s Restaurants
Marketing Roles – Burger King, Pizza Hut, Kentucky Fried Chicken
Advertising Agencies
Consulting with over 100 companies in various industries