Guillermo “Will” Lella is a hands-on results-driven executive experienced in general management, marketing and sales for Consumer Packaged Goods, Consumer Electronics and Imaging companies.

Mr. Lella brings over 25 years of experience in B2B and B2C, for products, services, and software, through Retail and E/M-Commerce solutions.

He is passionate about business growth and turn
arounds.   Mr. Lella leads businesses to expand profitably regionally and globally, articulating solid strategic thinking and relentless execution.



  • New Business Development
  • Turnaround and Growth Strategies
  • Strategic Planning balanced with relentless execution
  • Regional & Country General Management
  • Leadership & Talent Development
  • Sales Team Performance Optimization
  • Operational Optimization



  • Achieves goals through People. A strong motivator and mentor
  • Develops strong leadership teams and focusses heavily on talent development
  • Energized by challenges  
  • Passionate about business growth and turnaround


  • VP & Regional GM - Eastman Kodak / Kodak Alaris
  • Marketing Director  - Parmalat
  • Group Brand Manager AmBev – Cerveceria y Malteria Quilmes
  • Group Brand Manager - Detergents, Softeners & Dishwasher products – Unilever
  • Brand Manager – Coca-Cola, Sprite, Fanta – The Coca-Cola Export Corp.

Consultants To Management

"Our business is your success."

Guillermo Lella