"To be persuasive, we must be believable. To be believable, we must be credible. To be credible, we must be truthful." - Edward R. Murrow
Brennan Robison, APR, CSM, is a seasoned marketing and public relations consultant with 20-plus years experience delivering results through effective storytelling. Brennan was a broadcast journalist for 11 years, including six years at CNN, where he anchored the Airport Network and CNN Headline News.
Brennan transferred his broadcasting talents to public relations, serving as Vice-President of Client Services for The Alisias Group, an Atlanta-based public affairs firm that founded the Atlanta Streetcar project and managed communications for the creation of the Atlanta Model, which is currently transforming the delivery of affordable housing across the country.
Brennan founded his own consultancy in 2007 and developed a methodology for synchronizing organizations' communications with their business goals. This approach defines success through the establishment of measurable objectives specific to a timeline and identified audiences. A certified ScrumMaster, Brennan encourages clients to measure the performance of their communication campaigns in small iterations, allowing for frequent pivots to extract the greatest value from the tactics being employed.