Consultants To Management

"Our business is your success."

Overview

 Brad Taylor is a foodservice and CPG marketing veteran with over 34 years of progressive experience in leadership roles at The Coca-Cola Company, Pizza Hut, Inc., and in the advertising agency industry. Brad has consistently led teams to achieve strong B2C results through a keen understanding of how to effectively position and activate brands directly with consumers and through deep collaboration with B2B partners including customers, franchisees, strategic alliances, and marketing services partners. Brad has direct experience solving marketing challenges with leading brands including Circle K, Coca-Cola, Disney, Domino’s Pizza, HMSHost, Pizza Hut, Sodexo, and others.  Additionally, Brad is a skilled orator and facilitator and currently serves as a part-time marketing faculty member at the Goizueta Business School at Emory University and at the Coles College of Business at Kennesaw State University.

 

Core Competencies

 

  • Consumer-first approach to solving marketing challenges to capture growth
  • Outside-the-box thinking
  • Customer/franchisee/strategic partner value creation
  • Team leadership and engagement
  • Teaching, training, and motivating others



Drivers / Motivators

 “I would highly recommend Brad to anyone looking for a consultant that is highly collaborative, endlessly curious, and boldly creative. Brad is a high-integrity partner that builds long-lasting relationships that deliver valuable results”

 “He cares, he believes, he discovers, he collaborates, he invests, he executes. Creativity is Brad’s engine, we are just lucky that he allowed us to drive the car”

 

Background

 

  • Founder/CMO, TaylorBuiltBrands, LLC; 2018 – Present
  • Vice President, National Accounts, The Coca-Cola Company, 2014 – 2017 (4 years)
  • Vice President, Customer Marketing, The Coca-Cola Company, 2011 – 2013 (3 years)
  • Global Director, Disney Alliance, The Coca-Cola Company, 2000 – 2010 (11 years)
  • Director, Foodservice Marketing Services, The Coca-Cola Company, 1996 – 1999 (4 years)
  • Sr. Customer Marketing Manager, The Coca-Cola Company, 1994 – 1996 (2 years)
  • SVP, Director of Account Service, The Joey Reiman Agency, 1992 – 1994 (2 years)
  • Director National Marketing, Pizza Hut, Inc., 1988 – 1992 (4 years)
  • Advertising Agencies, Account Management, 1983 – 1987 (4 years)


 

Brad Taylor


Partner