ItB Partners

Consultants To Management

"Our business is your success."

Bill Black

Partner

Overview

Bill Black brings over three decades of accomplishment-laden marketing experience in the food service and retail industries, having served as a Marketing Executive for some of America’s most recognized and loved brands, including Starbucks Coffee Company, Dunkin Donuts, Baskin-Robbins and Krystal Hamburgers. Bill has been leading teams and teaching the fundamentals of marketing his entire career. Following his stint in operations, Bill spent the next 30+ years on both the agency and client-side of local marketing accumulating valuable experience at Pizza Hut, Nutrisystem, Dunkin Donuts,  Baskin-Robbins, Togo’s, Starbucks Coffee Company, Friendly’s Ice Cream and C2 Education.

Core Competencies

• Local Store (Neighborhood) Marketing
  
• Strategic Planning
  
• Building High-performing Marketing Teams
  
• Providing a World-class Guest Experience
  

Drivers / Motivators

“Bill is the rare leader that successfully manages the key elements--strategic thinking, passion for the brand and its people, and development of his team--to drive the business. He genuinely cares and it shows in everything he does and everyone he connects with. Bill is a motivator, coach, mentor all wrapped up in one smart package. While he's an innovative thinker; he's also open to other's opinions and implements what is right for the business.”

Background

• Chief Marketing Officer, The Marketing Coach, LLC; 2013 – Present (4 years)Greater Atlanta Area
  
• Vice President of Marketing, C2 Education,  2014 – 2017 (3 years) Greater Atlanta Area)
  
• Senior Director, Marketing & Brand Communication, Friendly's Ice Cream, LLC
• Springfield, Massachusetts Area
  
• Marketing Director, Starbucks Coffee Company, Seattle, Washington, Atlanta-based
  
• Director of Field Marketing, Dunkin Donuts/Baskin Robbins/Togo’s, Canton, Massachusetts