Doug Reifschneider, ITB Partners partner, and Chief Marketing Officer (CMO) at Chief Outsiders, recently completed an extensive PE firm engagement. The PE firm's project was compressed into 45 days, and because of the need for speed, Reifschneider partnered with a colleague from Chief Outsiders to complete the project on time. The PE firm employed the two CMOs to develop a 100-day plan for a household services firm they plan to acquire.