Job Seekers need to think strategically to conduct a successful search. They need to begin with the fundamentals, analysis. A viable strategy begins with a SWOT Analysis. SWOT is the acronym for strengths, weaknesses, opportunities, and threats underlying the planning process. If you understand this process, you can determine where your strengths align with opportunities in the market. You will understand how to nullify your weaknesses and mitigate threats. How you deploy your efforts and resources to capitalize on opportunities is your strategy. Putting these components together to realize your goal is your plan. If you don’t have the skills to do a strategic analysis of your situation, seek professional help.